Selling on Amazon vs. eBay: Which Marketplace Is Better in 2025?

Posted on by Amanda Levine

Venturing into eCommerce is a fantastic way for small business owners to simplify the selling process. Instead of setting up a physical shop or regularly attending pop-up events, a digital presence enables sellers to reach a wider audience. With the vast potential of online sales, the question isn’t whether to sell online—but where to sell online.

Let us help you decide which is the better marketplace for your products. Explore the primary differences between Amazon and eBay, their business models, processes, seller-centric services, and other important factors.

Selling on Amazon vs. eBay: 6 Key Differences You Need to Know

Amazon and eBay are two of the leading eCommerce marketplaces in 2025. What exactly sets them apart from the rest—and each other? Here are some key differences between these two eCommerce giants to help you decide which platform best fits your selling needs.

1. Business Model

Amazon operates on a fixed-price listing model, offering a streamlined buying experience for customers. eBay, on the other hand, provides options between fixed-price and auction-style listings. In auctions, buyers compete with each other by placing bids, with the highest bidder winning the item. 

2. Customer Base

Amazon boasts a significantly larger user base compared to eBay.As of 2024, Amazon has over 350 million users, while eBay has 140 million. This means sellers on Amazon have greater exposure and potential sales volume.

 So you may be wondering, “Is selling on eBay worth it?” While this may pose a disadvantage for sellers looking to reach a broad audience, eBay actually has a very loyal and engaged user base, particularly for niche product categories like collectibles, handmade crafts, and vintage items.

3. Fulfillment Methods

Sellers on Amazon have two options when fulfilling orders. First, they can utilize Fulfillment by Amazon (FBA), where the platform handles storage, picking, packing, shipping, and customer service for the sellers at an additional cost. Another option Amazon sellers have is Fulfillment by Merchant (FBM), where they manage the entire fulfillment process themselves.

With eBay, sellers typically fulfill orders themselves or use third-party services. eBay does offer a fulfillment service called eBay Managed Delivery in some regions, but it is not as widely utilized or integrated as Amazon’s FBA.

4. Seller Fees

Is it cheaper to sell on Amazon or eBay? To give you an idea, let’s look into the standard seller fees for each platform.

For Amazon sellers, these fees are divided into two basic types: selling plan fees and referral fees.

  • Sellers have two selling plans they can consider: Individual at $0.99 per item sold or Professional with a monthly rate of $39.99.
  • Referral fee percentages vary depending on the product category, with a constant minimum amount of $0.30.

On top of this, sellers need to settle other fees like closing fees, high-volume listing fees, and additional costs for services like Amazon Ads. So, is it worth selling on Amazon? Learn more about other costs of setting up an Amazon shop and decide for yourself.

As for eBay sellers, there are two main types of fees on the platform:

  • An insertion fee is when a user creates a listing after using up a monthly allowance of 250 fee-free listings.
  • Sellers are also charged a final value fee when their item sells, which is calculated by adding a percentage of the total amount of the sale and a per-order fee. Orders priced $10.00 or less have a per-order fee of $0.30, while orders over $10.00 are at $0.40. Percentages depend on the product category of the sold items.

5. Seller Support

Amazon provides a hands-on customer support system via Amazon Seller Central with access to 24/7 representatives. Meanwhile, eBay is more focused on self-service solutions with community forums and tutorials.

6. Inventory Funding Options

Both Amazon and eBay allow businesses to borrow funds based on the value of their inventory. 

eBay Seller Capital

eBay Seller Capital, provided by Funding Circle, offers eBay sellers term loans of $25,000 to $500,000 with fixed interest rates starting at 5.99% and repayment terms of up to 84 months. While this option offers fast approval and funding, with no hidden fees or early payback fees, there’s a minimum $50,000 annual sales requirement and fixed monthly payments. 

Inventory Financing

Inventory financing is another funding option for those selling on Amazon or eBay. Specifically tailored for e-commerce sellers, inventory financing allows sellers to borrow up to 80% of the value of their inventory. This financing option can provide essential capital to keep up with demand and expand inventory, driving sales and growth for online sellers. 

Amazon sellers can take advantage of inventory financing to manage the costs associated with storing, packaging, and shipping products. Similarly, eBay sellers can leverage inventory financing to invest in new products, expand their offerings, and attract a wider customer base.

But if you want to access higher amounts of capital on more flexible terms, consider Kickfurther. It’s the ideal solution for Amazon and eBay sellers looking to maintain inventory levels and scale their businesses without the burden of additional debt or equity dilution.

Selling on Amazon vs. eBay: Which Should You Choose?

Ultimately, the best platform depends on the needs and priorities of your business. If you want to reach a large audience and benefit from fulfillment services like FBA that allow you to focus on your products, Amazon is the better option. Keep in mind, however, that the platform requires higher fees and is limited to a fixed-price listing model.

If you prefer more flexibility in pricing or cater to specific niches like handcrafted or vintage items, eBay might be a better fit for you, so long as you are agreeable with managing fulfillment yourself and accessing a smaller customer base.

Whichever platform you choose, be sure to maximize its potential with Kickfurther as your inventory financing partner—because every great venture needs a steadfast ally.

Go Further with Kickfurther

With Kickfurther, you can enjoy a flexible and seller-friendly solution to fund your inventory. Here’s how we can empower your online business:

  • Flexible payments: Kickfurther doesn’t lock you into rigid repayment schedules. Instead, you make payments based on your actual sales, allowing your cash flow to breathe.
  • Non-dilutive: We also don’t take equity in exchange for funding, so you maintain complete ownership of your business.
  • No debt: Kickfurther isn’t a loan, so you avoid the burden of debt and its impact on your credit score.
  • Quick access: Get the capital you need when your supplier payments are due. Kickfurther can also provide additional funding each time you need more inventory.

Don’t let your own inventory stifle your business growth. Free up your cash flow for other crucial business areas like product development and marketing by letting Kickfurther finance your entire order upfront.

Remain in full control of your business. Contact a Kickfurther expert today to find out how it works.

How Does Google Advertising Work?

Posted on by Amanda Levine

Google Advertising, also known as Google Ads, is an online advertising platform that allows businesses to place ads on Google’s search engine results pages, as well as on other websites and platforms that are part of the Google Ad network. Google Ads uses a pay-per-click (PPC) model, meaning that advertisers only pay when someone clicks on their ads. By using Google Ads, businesses can drive targeted traffic to their website and increase sales. However, running a successful Google Ads campaign requires careful planning, monitoring, and optimization. This can be time-consuming, costly, and challenging for small business owners who are already juggling multiple responsibilities.

To free up cash flow and prepare for an increase in sales, you may need to utilize inventory financing. As you may already know, inventory financing can be expensive and hard to qualify for, but it doesn’t have to be. Kickfurther is a small business committed to helping other small businesses and entrepreneurs by maintaining a platform that allows businesses to fund inventory on consignment. Because you should stay in control of the business you’ve dedicated your life to build, inventory funding through Kickfurther is debt-free and allows you to maintain full ownership. The list of reasons why you should use Kickfurther goes on to include affordability, flexible payment terms, and a community of entrepreneurs here to support you.

Ready to grow your business? Here’s what you should know about how Google Advertising works.

What is Google Advertising?

Google Advertising is a marketing platform created by Google that allows businesses to display ads on its search engine results pages (SERPs), on other websites that participate in the Google Ads program (known as the Google Display Network), and on YouTube videos. This platform is designed to help businesses of all sizes to reach their target audience and drive traffic to their website or physical store. Google Ads operates on a pay-per-click (PPC) model, meaning that businesses only pay when a user clicks on their ad. The platform uses a bidding system in which businesses bid on specific keywords and ad placements to determine how much they will pay per click.

How do Google Ads work?

Google Ads works by allowing businesses to create ads, target specific audiences, bid on keywords, and pay for clicks. By using this platform, businesses can reach a wider audience and increase their online visibility, leading to more leads and sales.

Here is how Google Ads works:

#1. Create an account: First, businesses must create a Google Ads account and set up a campaign. They can choose their budget, targeting options, ad format, and keywords to bid on.

#2. Set a budget: Advertisers set a daily or monthly budget, which determines how much they are willing to spend on their ads.

#3. Choose keywords: Advertisers choose specific keywords that are relevant to their business and target audience. They bid on these keywords, and the amount they bid determines how likely their ad is to appear when someone searches for those keywords.

#4. Create ad groups: Advertisers create ad groups that contain one or more ads and relevant keywords. Each ad group targets a specific audience and contains ads that are tailored to that audience.

#5. Write ads: Advertisers write ad copy that appears on the SERP when someone searches for the relevant keyword. The ad copy should be compelling and encourage the user to click on the ad.

#6. Launch the campaign: Once the campaign is set up, advertisers can launch their ads and start bidding on keywords. Google’s system will automatically show the ads that are most relevant to the user’s search query and that have the highest bid.

#7. Measure and optimize: Advertisers can measure the performance of their ads using Google Ads analytics tools. They can track metrics like clicks, impressions, and conversions, and use that data to optimize their campaigns to get better results.

How do I create a Google Ads account?

To create a Google Ads account, follow these steps:

  1. Go to the Google Ads website at https://ads.google.com/.
  2. Click on the “Start now” button.
  3. Choose the Google Account you want to use for Google Ads or create a new one if you don’t have one.
  4. Follow the prompts to set up your account. You will need to provide information such as your business name, website, location, and payment details.
  5. Once you have provided all the necessary information, click on the “Submit” button to create your account.

After creating your account, you can start creating your first Google Ads campaign by following the instructions provided by Google Ads. Remember to set up your targeting options, choose your keywords, write your ads, and set your budget and bids.

What are the different types of Google Ads, and how do I choose the right type for my business?

There are several types of Google Ads that you can use to promote your business, and choosing the right type depends on your business goals, target audience, and budget. Here are some of the most common types of Google Ads:

  • Search Ads: These are the most common type of ads that appear at the top and bottom of Google search results. They are text-based ads that target specific keywords and search phrases.
  • Display Ads: These are image-based ads that appear on websites across the internet that are part of the Google Display Network. They can be targeted based on demographics, interests, and behavior.
  • Video Ads: These are video-based ads that can be shown on YouTube and other websites across the internet. They can be skippable or non-skippable and can be targeted based on demographics, interests, and behavior.
  • Shopping Ads: These are ads that feature product listings and appear at the top of Google search results when someone searches for a particular product. They are targeted based on product data and can be used by online retailers.
  • App Ads: These are ads that promote mobile apps and can appear in Google search results, Google Play, and other mobile apps. They can be targeted based on app data and user behavior.

To choose the right type of Google Ads for your business, consider your goals and budget. If you want to increase website traffic and sales, search and shopping ads may be the best option. If you want to build brand awareness, display and video ads may be more effective. If you have a mobile app, app ads can help you acquire new users. Ultimately, it’s important to test different types of ads to see which ones perform best for your business.

How to set a Google Ads budget

To set a Google Ads budget, consider following these steps:

  • Determine your advertising goals: Before you set your budget, you should have a clear understanding of what you want to achieve with your Google Ads campaign. Your goals will help you determine how much you need to spend.
  • Choose your bidding strategy: Google Ads offers different bidding strategies that allow you to control how your budget is spent. You can choose to pay for clicks (CPC), impressions (CPM), conversions (CPA), or maximize clicks or conversions.
  • Estimate your costs: Use the Google Ads Keyword Planner tool to estimate the cost of your keywords and get an idea of how much you need to spend to achieve your advertising goals.
  • Set your budget: Once you have a clear understanding of your advertising goals, bidding strategy, and estimated costs, you can set your budget. Start with a conservative budget and adjust it as you monitor your campaign performance.
  • Monitor your campaign performance: It’s important to monitor your campaign performance regularly to ensure that you are getting a good return on investment (ROI). Adjust your budget as necessary to improve your results.

Remember that your budget is just one part of your Google Ads strategy. To get the best results, you should also focus on targeting the right audience, choosing the right keywords, and creating compelling ad copy.

Tips for choosing keywords for your Google Ads campaign

Choosing the right keywords is crucial for the success of your Google Ads campaign. The world of Google Ads can be confusing so don’t be ashamed if you need to hire a professional to help. It’s better to invest and do things the right way rather than take on more than you can handle. Should you choose to execute your own Google Ads, learn as much as you can about keywords.

Here are some tips for selecting effective keywords:

  • Use keyword research tools: Use keyword research tools such as Google’s Keyword Planner to identify relevant keywords for your business. These tools can help you identify search volume, competition, and estimated cost-per-click (CPC) for each keyword.
  • Consider intent: Choose keywords that align with the intent of your target audience. For example, if you are a plumber, you might use keywords such as “emergency plumbing services” or “leaky pipe repair” to target people who need immediate plumbing help.
  • Focus on relevancy: Choose keywords that are relevant to your business and your landing page. Avoid broad or generic keywords that are not specific to your business.
  • Use long-tail keywords: Long-tail keywords are more specific and less competitive than broad keywords. They are often cheaper and more effective at driving relevant traffic to your website.
  • Monitor and refine: Monitor the performance of your keywords regularly and refine your list as necessary. Remove underperforming keywords and add new ones that are driving relevant traffic to your website.
  • Consider negative keywords: Use negative keywords to exclude irrelevant searches that may trigger your ads. This will help you avoid wasting your budget on clicks that are unlikely to convert.

How to create effective ad copy for Google Ads

Creating effective ad copy for your Google Ads campaign is essential for driving traffic to your website and converting leads into customers. Here are some tips for creating compelling ad copy:

  • Use a clear and concise headline
  • Highlight your unique selling proposition (USP)
  • Use persuasive language
  • Include a call-to-action (CTA)
  • Use ad extensions
  • Test and refine

Remember that your ad copy should be relevant to your target audience and aligned with your landing page. By creating compelling ad copy that resonates with your target audience, you can increase the effectiveness of your Google Ads campaign and drive more traffic to your website.

Tracking Google Ads performance

Tracking the performance of your Google Ads campaign is important to ensure that you are getting a good return on investment (ROI). Here are some key metrics to track and tools to use:

  • Click-through rate (CTR): CTR measures the number of clicks your ads receive divided by the number of impressions. A higher CTR indicates that your ads are relevant and engaging to your target audience.
  • Conversion rate: Conversion rate measures the percentage of clicks that result in a desired action, such as a purchase or a sign-up. A higher conversion rate indicates that your ads are effectively driving conversions.
  • Cost-per-click (CPC): CPC measures the cost of each click on your ads. A lower CPC indicates that you are getting more clicks for your budget.
  • Return on investment (ROI): ROI measures the revenue generated by your ads divided by the cost of your ads. A positive ROI indicates that your ads are generating more revenue than they cost.
  • Google Ads reporting: Use the reporting features in your Google Ads account to track your campaign performance. You can create custom reports that show data for specific time periods, campaigns, and keywords.
  • Google Analytics: Google Analytics provides additional data about your website visitors and can help you track conversions and ROI.

Remember to regularly monitor your campaign performance and adjust your strategy as necessary to improve your ROI. By tracking your Google Ads performance, you can make data-driven decisions that improve the effectiveness of your campaigns.

How Kickfurther can help

Google Ads campaigns can drive a lot of traffic to a business’s website, but this traffic won’t convert into sales if the business doesn’t have enough inventory to meet demand. Kickfurther can help with small business inventory funding that’s affordable and easily accessible. Free up the cash flow you need to grow your business all while ensuring you have enough inventory on hand. At Kickfurther you can get inventory now and pay later – and yes, it’s really that simple.

Closing thoughts

With a successful Google Advertising campaign, you should see an uptick in sales. To free up cash flow to invest in the campaign all the while stocking enough inventory for the increase in demand, we encourage you to use inventory funding.

Kickfurther funds up to 100% of your inventory costs on flexible payment terms that you control. Our unique funding platform can fund your entire order(s) each time you need more inventory, so you can put your capital on hand to work growing your business without adding debt or giving up equity.

Interested in getting funded at Kickfurther? Here are 3 easy steps to get started:

#1. Create a free business account

#2. Complete the online application

#3. Review a potential deal with one of our account reps & get funded in minutes

5 eCommerce Funding Solutions for Startups Seeking Growth

Posted on by Amanda Levine

In business, liquidity is the ace up your sleeve. Without it, your startup might miss out on critical growth opportunities, struggle with operational costs, or fail to adapt to market changes swiftly. If you’re looking to beef up your web-based retail or wholesale operation, one critical strategy is getting additional funds. But where do you find the right financing that won’t hinder your growth with stifling fund limits, lengthy processes, or high costs? Here, we’ve gathered some eCommerce funding options to help you grow and scale your business.

eCommerce Funding Solutions: Understanding Your Options

Explore these funding solutions for your eCommerce business, weigh the pros and cons, and find the right option for you:

1. Traditional bank loans

Traditional bank loans have a fixed interest rate and require regular repayments over a set period. Most are amortized loans, which means you pay the same amount every time.

Pros:
  • Substantial eCommerce seller funding – Potential loan amounts can reach up to $5 million for small businesses.
  • Lower annual percentage rates (APRs) – Traditional bank loans have APRs that often start in the single digits, from 3% to 8%.
  • Longer repayment terms – A typical repayment period usually ranges from 5 to 7 years. However, this can vary based on the financial institution, the type of loan, and your credit standing.
  • Establishes creditworthiness – Regular, on-time loan payments get recorded, which contributes to a strong business credit profile.
Cons:
  • Bias toward a healthy credit history – Traditional banks often favor businesses with solid financial statements.
  • Collateral requirement – You may be asked for collateral like real estate or equipment.
  • Rigorous application process – Application processes are lengthy and require extensive documentation, including business plans, tax returns, etc.
  • Lower approval rates for small or online businesses – Banks may view these businesses as higher risk due to their size or unproven business models.

2. Conventional lines of credit

Lines of credit offered by banks, credit unions, and other lending institutions allow you to access up to a specific amount of money as needed. You can repeatedly borrow from it provided you haven’t maxed out your credit limit.

Pros:
  • Flexibility – Choose when to draw out the money and only pay interest on the amount used. Upon payment, the balance replenishes, so you get continuous access to funds.
  • Higher credit limits – Avail of credit limits of up to 3 million dollars or more, depending on your company’s financial strength.
Cons:
  • Risk of overspending – The flexibility and continuous access to funds can lead to borrowing more than you can comfortably repay.
  • Variable interest rates – Rates tend to be variable and can adjust according to market conditions.

3. Crowdfunding platforms

Crowdfunding platforms are online services that allow startups to secure eCommerce startup funding as donations, or in exchange for rewards and equity. This method is particularly effective if your business has a unique or strong concept.

Pros:
  • No credit checks – Bypass traditional gatekeepers like banks and venture capitalists and pitch ideas directly to the public.
  • No repayment obligations – Reward-based crowdfunding doesn’t require financial repayment, unlike loans.
  • Validation – You can access a broad audience to test consumer interest in your product or service and generate significant publicity.
Cons:
  • No guarantee of success – Meeting your eCommerce funding target relies heavily on your campaign’s effectiveness and your project’s appeal.
  • Potentially costly and labor-intensive – Crowdfunding requires marketing, constant updates, and rewards fulfillment.
  • Intellectual property exposure – Sharing your idea or product on a public platform before securing intellectual property protection can be risky.

4. Equity-based financing

Equity-based financing involves raising capital from various sources, such as angel investors, venture capitalists, or private equity firms, by selling shares or stakes in a business.

Pros:
  • No repayment schedule – This type of eCommerce funding doesn’t require monthly repayments, alleviating pressure on a growing business.
  • Access to large capital – You can secure significant funding, potentially more than what you can get from other types of financing.
  • Valuable partnerships and expertise – Investors often bring industry expertise, business connections, and additional resources beyond just capital.
  • Distributed risk – You share the risk with investors, so you don’t have to repay them if your business doesn’t succeed.
Cons:
  • Ownership dilution – Raising capital through equity financing means you have to give up some ownership and control in the company. This can result in  conflicts if your investors have different views or strategies.
  • Pressure for growth – Investors typically seek a high and swift return on their investment – To achieve this, you might rush decisions, overextend resources, or engage in unsustainable business practices.
  • Exit strategy condition – The exit expectation from investors can force you into paths you might not be ready for or interested in, such as going public (IPO).

5. Inventory financing

Inventory financing is a type of short-term financing that advances a large portion of the cost of production to you even before your customers pay. You’ll find this type of eCommerce funding ideal if your business is experiencing unexpected growth or faces seasonal fluctuations.

Pros:
  • Reduced opportunity costs – By freeing up cash flow tied up in inventory, you can allocate resources to other vital areas, such as marketing, product development, or expanding operations.
  • Quick access to capital – The upfront cash allows you to take on larger orders than you could otherwise handle, supporting your growth and scalability. This also empowers you to negotiate better supplier terms.
  • No standard collateral needed – The inventory or purchase orders act as collateral, making this option more accessible than traditional loans.
  • Streamlined approval process – If you have a clear inventory record and established sales history, your approval process will be straightforward and fast.
Cons:
  • Risk of overstocking – Relying too heavily on inventory as collateral can lead to the risk of overstocking, as this inventory can become outdated or lose value.
  • High costs – The interest rates and finance fees can be burdensome and strain finances.
  • Dependence on inventory quality and sales – The value and saleability of your inventory directly affect your financing terms and the amount of eCommerce startup funding. ​

How to Choose Your eCommerce Funding

When selecting funding for your eCommerce business, be guided by these essential  considerations:

  • Identify the exact reasons you need funding to target the right financing source.
  • Determine the eCommerce startup funding you need by assessing the scale of your operations, business activities, and future growth plans.
  • Look for providers who offer expedited application approval and fund disbursement.
  • Pick an option that matches your financial capacity and won’t strain your profit margins​.
  • Scrutinize all the details, from the costs and repayment structures to the interest rates, potential hidden fees, and even any equity requirements.
  • Go for a solution that offers flexibility on fund usage and repayment terms.

Drive eCommerce Success with Smart Inventory Funding

Why waste any growth opportunity just because your cash flow can’t keep up with your sales? Get the eCommerce funding you need to free up working capital and promptly stock up and meet customer demands. With eCommerce inventory funding, you can enhance customer satisfaction and strategically outpace the competition.

Looking for a reliable partner to fund your inventory needs and support your long-term growth? Look no further than Kickfurther—the innovative company that can help take your business to the next level.

Why Kickfurther?

With Kickfurther, eliminate stockouts, keep up with demand, and move into growth mode. Here’s what we offer:

  • No immediate repayments: You don’t pay back until your new inventory order begins selling. You set your repayment schedule based on what works best for your cash flow.
  • Non-dilutive: Kickfurther doesn’t take equity in exchange for funding.
  • Not a debt: Kickfurther is not a loan, so it does not put debt on your books. Debt financing options can sometimes further constrain your working capital and access to capital—even lower your business’s valuation if you are looking at venture capital or a sale.
  • Quick access: Get the capital you need when your supplier payments are due. Kickfurther can fund your entire order(s) each time you need more inventory.

Kickfurther puts you in control of your business while delivering the costliest asset for most brands. By funding your largest expense (inventory), you can free up existing capital to grow your business wherever you need it—product development, advertising, and expanding your team.

Interested to know how you can secure inventory funding from Kickfurther? Just follow these easy steps:

  1. Create your free business account.
  2. Complete the online application.
  3. Review a potential deal with one of our account reps to get funded in minutes.

Close your cash flow gap between paying your supplier and receiving future revenue with Kickfurther, and strike at opportunities as they arise. Join our funding marketplace today!

10 Amazon SEO Tips to Boost Your Sales & Revenue

Posted on by Amanda Levine

Understanding how Amazon SEO works requires ongoing research to stay ahead of your competitors and to trigger Amazon’s current algorithm. When you do, you will be able to optimize your listings successfully and increase your rankings and sales.

If you want your Amazon products to appear when a potential buyer selects search filters, you need to add as much information to your listing as possible. Amazon analyzes if your product is relevant to a buyer’s search. The algorithm leads customers your way by using the ranking system, relevance, keywords and filters along with the buyer’s past purchases and preferences.

What is Amazon SEO and why is it important?

The goal of Amazon seller SEO is to enhance sales. Amazon SEO is important because it helps your products get discovered by potential customers while they are searching Amazon. You want your products to rank higher in searches because it increases the likelihood of products benign clicked on and purchased. The higher your product ranking, the more visible it will be which results in more traffic, more sales and more revenue for you.

How does Amazon SEO work? 

When more shoppers can find and buy your products, you earn more sales because your product ranks higher in search results. Optimizing your listings can increase sales opportunities. To trigger the Amazon algorithm, use Amazon SEO to optimize your product listings and titles. Using relevant keywords or search terms in a product listing’s title, uploading high quality product photos and setting competitive pricing are some ways to spark the algorithm.

How does Amazon’s search algorithm work?

Amazon decides which product listings are relevant to a shopper’s search by using its ranking algorithm. If you want your Amazon products to appear when a potential buyer selects their search filters, you need to add as much information to your listing as possible. Amazon analyzes if your product is relevant to a buyer’s search. The algorithm steers customers your way by using the ranking system, relevance, keywords and filters along with the buyer’s past purchases and preferences. 

What factors influence product rankings  and improve SEO on Amazon?

    • Optimized  product listing titles using relevant search terms and keywords
    • High-quality photos of your products
    • Detailed product descriptions and features that are updated
    • Positive authentic reviews without incentives.
    • Price
    • Stock Supply
    • Sales History
    • Click-through and conversion rates

Top Amazon SEO Tips to Boosting Your Revenue

Master Amazon SEO Basics

When you’re looking for ways to boost  your Amazon sales, start with optimizing your title and product description. Your title, product description and images  are what persuades potential customers to click “Add to Cart.” To appear at the top of search results, your title needs to be both catchy and full of relevant keywords.

Conduct Thorough Keyword Research

Search for and use relevant keywords in your description so that potential Amazon shoppers can easily find your product when they search. Research and use primary keywords with the most searches and use hIdden keywords. Amazon can’t rank your product for keywords that are not in your product description or title.. Check your competitor’s listing to see what products they are selling, which keywords they use and their pricing. 

Optimize Product Descriptions

Your product description should tell a story about your products to your prospective buyers. Your content needs to do more than just list product features. You can boost your product in Amazon search rankings when you write persuasive content for your listing. Make your product descriptions clear and easy to read. Use bullet points for emphasis and avoid jargon or technical terms.  

Encourage Positive Reviews and Ratings

Amazon looks at customer reviews when ranking  products. When you deliver an Amazon  product quickly,  you increase the chance of motivating shoppers to leave a positive review which can increase your ranking.

Use high quality images

High-quality photos are essential for driving sales on Amazon. Potential customers need to be able to see what they’re buying. Your product will look bad and won’t attract buyers if you use poor quality photographs. Make sure your products are well-lit to show details. Use a simple, plain background to enhance your product so it is the main focus of the photo. Use a variety of angles to show the product from different perspectives. Buyers may get confused by poor quality images which could lead to lower sales. Using  detailed image enlargements can give customers a closer view of your product.

Implement Competitive Pricing Strategies

The price of your product will affect whether a customer buys from you or another seller. Research competitive prices for comparable products on Amazon so you can set a realistic price.

Leverage Sponsored Product Ads

To increase your sales on Amazon, some sellers use  Amazon sponsored advertising. Since sponsored products are a form of pay-per-click advertising, sellers can bid on keywords to get sponsored product placement. Then these products are displayed through Amazon search results to increase visibility.

By targeting relevant keywords and phrases, you can ensure that your product is displayed to  potential buyers who are already interested in what you’re selling. With Amazon’s impressive data and analytics tools  you can refine your campaigns and improve your rankings and sales. You can be sure you are  getting a good return on your investment because you only pay when someone clicks on your ad.

Unlock Growth Potential with Inventory Financing

Inventory financing for amazon sellers can provide numerous benefits for growth. With additional funds to purchase inventory, businesses can increase their product selection and meet higher product demand without having to limit their own capital.

With Kickfurther you can fund up to 100% of your inventory costs on flexible payment terms. If you sell a product with over $400, ooo through Amazon, inventory financing can provide a number of benefits for your business. Businesses can increase their product line to meet a higher demand without needing to tie up their own capital, while increasing revenue.

Use social media to drive more traffic

Social media platforms allow you to target audiences while customizing your message to them. Facebook, Instagram, Twitter, Pinterest, and Snapchat can help you reach potential customers and increase your product sales.  Using relevant hashtags with your social media posts can increase visibility and drive traffic to your Amazon products. Leveraging influencers can help you reach a larger audience to generate more Amazon sales.  Participating in social media group discussions can help you build credibility and increase visibility which leads to more clicks and sales. By targeting and running social media ads, you can offer exclusive discounts and promotions to increase your sales driving traffic to your Amazon store.

Understand the benefits of inventory financing for Amazon sellers.

  • Competitive advantage: Amazon sellers can use inventory financing to maintain stock levels and stay competitive in the marketplace because their products are available.
  • Cash flow: By providing the funds needed to purchase inventory, inventory financing improves cash flow without depleting cash reserves or assuming debt.
  • Increased capital: Using inventory financing, Amazon sellers can access new capital to grow their businesses so they can take advantage of new opportunities.
  • Reduced risk:  inventory financing reduces the risk of holding excess inventory which can lead to lost sales and revenue.
  • Convenience: Some inventory financing providers offer a streamlined process, which makes it quicker and easier for Amazon sellers to get the financing they need.

Leverage inventory financing to scale operations, increase inventory levels, and expand marketing efforts.

By leveraging inventory financing you will ensure you have plenty of inventory so that you never have to miss a sales opportunity. You will have the capital to expand and implement your marketing plans and the ability to scale operations and increase growth.

How Kickfurther can help

Kickfurther funds up to 100% of your inventory costs on flexible payment terms that you customize and control. With Kickfurther, you can fund your entire order(s) each time you need more inventory and put your existing capital to work growing your business without adding debt or giving up equity.

Why Kickfurther?

  • No immediate repayments: You don’t pay back until your new inventory order begins selling. You set your repayment schedule based on what works best for your cash flow.
  • Non-dilutive: Kickfurther doesn’t take equity in exchange for funding.
  • Not a debt: Kickfurther is not a loan, so it does not put debt on your books. Debt financing options can sometimes further constrain your working capital and access to capital, or even lower your business’s valuation if you are looking at venture capital or a sale.
  • Quick access: You need capital when your supplier payments are due. Kickfurther can fund your entire order(s) each time you need more inventory.
  • Kickfurther puts you in control of your business while delivering the costliest asset for most CPG brands. And by funding your largest expense (inventory), you can free up existing capital to grow your business wherever you need it – product development, advertising, adding headcount, etc.

Closing thoughts

By using Amazon SEO, you can increase your Amazon product sales, spark the Amazon algorithm and stay ahead of your competition while increasing product sales. Combined with the convenient use of inventory financing, you will see your  Amazon business grow and flourish. Reach out to us to get started funding your inventory at Kickstarter and increase your competitive advantage.

Best Amazon Inventory Management Tools

Posted on by Amanda Levine

As an Amazon seller, inventory and reviews are the heart of your sales and success. Therefore, properly managing inventory is key, especially as you grow. Below we will review some of the best Amazon inventory management tools that will set you up for success.

In addition to these tools, Kickfurther is another great resource that can help ensure sellers avoid stockouts and maintain adequate inventory levels. Kickfurther is a funding platform that can help Amazon sellers with their inventory financing needs. As you’re selling inventory faster than you are getting paid for it, it can present a major cash flow dilemma and hinder your ability to replenish your inventory. By covering up to 100% of your inventory with no immediate repayment, Kickfurther can free up both the capital and invaluable time that allows you to focus on growing your business.

Why inventory management is important for Amazon sellers

Effective inventory management is essential for Amazon sellers to succeed on the platform and achieve their business goals. Inventory management does require investment – but one that is likely to pay off in the long run. As a small business owner it can be easy to focus on the now, and try to find shortcuts as cash flow can be tight. However, the best advice we can give you is do things the right way. The foundation you lay now will be what your business builds off as it grows.

Here are just a few basic reasons why inventory management is important for Amazon sellers:

Stock enough inventory, always: The key word here is enough. You don’t want to overstock inventory as this can tie up space and cash flow and you also don’t want to understock and risk losing a sale. Proper inventory management can help you understand how much inventory you need at all times, even during seasonal demand changes. Use this information to know when to order inventory.

Maximize efficiency: Inventory management tools can help you get products to customers, faster. Plus, by stocking just the right amount of inventory you can save on storage space, thus maximizing efficiency. Inventory management tools can help sellers know exactly where products are and how to ship them fastest.

Improve cash flow: Inventory is one of your biggest expenses, so you’ll want to be responsible with it. Utilize inventory management tools to maintain healthy inventory levels and free up cash. Plus, with the ability to ship items faster, you can get paid sooner, which will also help with cash flow.

Be a super Amazon seller: Amazon has strict requirements for inventory management, including maintaining a certain level of inventory to meet customer demand, complying with expiration dates, and ensuring accurate inventory data. Failing to meet these requirements can result in penalties or account suspension.

What are inventory management tools?

Inventory management tools are software applications that help businesses manage and track their inventory levels. At the core, inventory management tools should help businesses streamline their operations, improve their inventory accuracy, and make better-informed decisions.

If you aren’t already aware – there’s plenty of options available when it comes to inventory management tools. As you begin exploring, consider the following features, as inventory management tools should provide them.

  • Inventory tracking
  • Stock alerts
  • Order management
  • Forecasting
  • Barcode scanning
  • Reporting

Top Amazon Inventory Management Tools

Here are some of the top Amazon inventory management tools along with their pros and cons and pricing information:

#1. Sellbrite

Pros:

  • Easy to use interface
  • Integration with multiple marketplaces
  • Advanced inventory management features
  • Multi-channel order management

Cons:

  • Limited reporting capabilities
  • Pricing can be expensive for larger businesses

Pricing: Starts at $49/month for up to 100 orders per month. Higher plans available for larger businesses.

#2. Skubana

Pros:

  • Advanced inventory management features
  • Multi-channel order management
  • Automated purchasing and replenishment
  • Real-time analytics and reporting

Cons:

  • Steep learning curve
  • Can be expensive for smaller businesses

Pricing: Pricing available upon request.

#3. TradeGecko (now QuickBooks Commerce)

Pros:

  • Integration with multiple marketplaces
  • Advanced inventory management features
  • Multi-currency support
  • Real-time analytics and reporting

Cons:

  • Limited customization options
  • Pricing can be expensive for larger businesses

Pricing: Starts at $39/month for up to 100 products. Higher plans available for larger businesses.

#4. Ecomdash

Pros:

  • Affordable pricing
  • Multi-channel order management
  • User-friendly interface
  • Customizable reporting

Cons:

  • Limited inventory forecasting capabilities
  • Can be slow to load for larger businesses

Pricing: Starts at $60/month for up to 100 orders per month. Higher plans available for larger businesses.

#5. Orderhive

Pros:

  • Affordable pricing
  • Multi-channel order management
  • Easy to use interface
  • Advanced shipping management features

Cons:

  • Limited reporting capabilities
  • No real-time inventory tracking

Pricing: Starts at $49.99/month for up to 100 orders per month. Higher plans available for larger businesses.

Key features that Amazon sellers should look for in an inventory management tool

As you start exploring inventory management tools – prepared to be mind blown. They are so incredibly capable and powerful, or at least most of them are. Do your homework and choose an inventory management tool that truly empowers and improves your business. Be mindful that inventory management tools can encompass the following features:

  • Multi-channel support: Amazon sellers should look for inventory management tools that support multiple channels and marketplaces, as this can help streamline their operations and save time.
  • Inventory tracking: Ever heard the term sell what you see? With inventory tracking you can track inventory in real-time. There’s nothing more efficient than that.
  • Order management: Advanced inventory tracking will allow Amazon sellers to receive automatic inventory updates as sales are made and orders are fulfilled and everything in between.
  • Reordering and purchasing: Inventory management tools are your friend when it comes to knowing when it’s time to reorder inventory. From showing statistics on how long it will take to replace the inventory and how long it will take to sell out of inventory, you can stay up to date at all times.
  • Forecasting and analytics: If you’re not a lover of data and forecasting yet – learn to be. It’s incredibly powerful in making informed decisions. Use inventory management tools for advanced inventory forecasting and analytics.
  • Reporting: Advanced inventory management should allow you to create customized reports to help you get a snapshot of business activity ad-hoc. From what’s selling to what’s not you can use these reports to make important business decisions.
  • Integration with shipping carriers: Inventory management tools can help you determine the best shipping and fulfillment methods. As a result, they can help improve customer satisfaction.
  • User-friendly interface: Technology can be confusing. As you compare Amazon inventory management tools, make sure they are user-friendly. They should make running your business easier, not harder.
  • Customization: Amazon inventory management tools should allow you to customize them based on your specific needs.
  • Mobile support: As a business owner, you’re likely always on-the-go. Make sure the inventory management tool of your choice has mobile integration so you can access it anywhere.

How to Choose the Right Amazon Inventory Management Tool

When making any business decision, consider your business and your goals. There are several elements that can impact your decision so do your best to make equal comparisons, take advantage of demos, and consider the following factors when making the right decision for your business.

  • Features: As you explore Amazon inventory management tools, you will learn just how capable they are. Compare tools on features and consider how the features can be customized to support your operations.
  • Integration: Amazon inventory management tools will need to communicate with other systems. Consider existing systems and ensure the tool of your choice is compatible.
  • Ease of use:  The tool you choose should be intuitive and user-friendly. While these tools are built on incredibly complex technology, you need to know how to use the tool to get the most from it.
  • Support: From customization to troubleshooting, you’ll want a partner you can count on. Consider the support offered and if possible, speak to existing customers for real feedback.
  • Pricing: Price matters – always, but not to the point that you choose a cheaper tool with less benefit. Shop for value and be aware of any hidden costs or fees, and make sure you understand the pricing structure.
  • Reviews: Try to find real reviews online or find ways to connect with customers such as via social media sites, forums, or networking with other business owners.
  • Scalability: Be optimistic and confident that your business will grow – especially with upgrades like inventory management tools. Can the tool grow with your business? What can it support?

Closing thoughts

Effective inventory management is crucial for Amazon sellers to ensure they have enough stock on hand to meet customer demand while avoiding overstocks and stockouts. These tools offer features such as inventory tracking, order management, and shipping automation to help sellers streamline their inventory management processes. While there are many different tools available, choosing the right inventory management tools and strategies for your Amazon business will depend on your specific needs and goals. By prioritizing inventory management and utilizing the right tools, Amazon sellers can set themselves up for success and drive growth in their business.

How Kickfurther can help

While inventory management tools provide analytics to track inventory levels and data, inventory financing for Amazon sellers can alleviate the burden of exhausting capital to replenish inventory. Kickfurther is an inventory funding platform that prices itself in being up to 30% cheaper than other options. With our flexible repayment terms that put you in control, you can fund your entire order as inventory is needed and focus your capital on growing your business – all without giving up equity or taking on debt!

Interested in getting funded at Kickfurther? Here are 3 easy steps to get started:

  • #1. Create a free business account
  • #2. Complete the online application
  • #3. Review a potential deal with one of our account reps & get funded in minutes

 

7 Effective Strategies for Managing Working Capital

Posted on by Amanda Levine

Working capital is the lifeblood of a business, regardless of its size or industry. Effectively managing working capital is crucial for the financial health and stability of any organization. It involves finding the right balance between current assets and liabilities to ensure smooth operations and sustainable growth.

Let’s explore seven effective strategies for managing working capital. These strategies will help businesses optimize their cash flow, maximize profitability, and minimize risks associated with insufficient liquidity. By implementing these tactics, companies can strengthen their financial position and improve their overall business performance.

Strategies for Managing Working Capital

Here are key strategies that businesses can leverage to optimize their working capital, reducing the risk of cash flow disruptions and improving their overall financial resilience.

  1. Optimize inventory levels

By optimizing inventory levels, businesses can prevent overstocking or stockouts, which can tie up unnecessary capital or lead to lost sales. This strategy involves closely monitoring demand patterns using historical data, market trends, and forecasting techniques—and adjusting inventory levels accordingly to maximize efficiency and profitability. 

This proactive approach helps businesses maintain a healthy balance between supply and demand, ensuring that working capital is utilized effectively to support ongoing operations and expansion efforts.

  1. Implement Just-in-Time (JIT) inventory

Just-In-Time (JIT) inventory practices aim to minimize inventory levels by receiving goods only as they are needed in the production process, reducing storage costs and freeing up capital. By closely coordinating with suppliers and optimizing production schedules, sellers can maintain lean inventory levels while still meeting customer demand. 

JIT requires strong supplier relationships, accurate demand forecasting, and efficient logistics, but when executed well, it can significantly improve cash flow and working capital.

  1. Streamline accounts receivable

Effectively managing accounts receivable ensures that capital is not tied up in unpaid invoices, allowing businesses to reinvest funds into operations, growth initiatives, or other working capital needs. By implementing efficient invoicing processes, clear payment terms, and proactive follow-up, businesses can accelerate the collection of outstanding customer payments. 

Offering early payment discounts or incentives can also encourage timely payments. Moreover, regularly monitoring accounts receivable and addressing delinquent payments helps maintain a healthy cash flow.

  1. Negotiate supplier terms

Negotiating agreements with suppliers can free up funds held in outstanding invoices, allowing businesses to allocate resources for day-to-day operations, expansion projects, or other essential working capital needs. By negotiating payment terms, securing volume discounts, and creating mutually beneficial relationships with suppliers, businesses can improve cash flow management. 

Additionally, vendor-managed inventory (VMI) agreements can streamline supply chain processes and decrease inventory holding costs. VMI shifts the burden of inventory management to the supplier, reducing business costs associated with warehousing, tracking, and ordering inventory.

  1. Utilize technology

Investing in integrated software solutions for inventory management, accounts receivable, and accounts payable can streamline processes, enhance accuracy, and provide greater visibility into working capital components. Cloud-based systems enable real-time data access, automated reporting, and seamless collaboration across departments. Furthermore, data analytics tools help identify inefficiencies, optimize cash flow, and make informed, data-driven decisions. 

Implementing these technologies can significantly improve operational efficiency, reduce manual errors, and enhance decision-making capabilities within the organization.

  1. Monitor Key Performance Indicators (KPIs)

Tracking essential metrics like cash conversion cycle (CCC), inventory turnover ratio, and working capital ratio is crucial for evaluating financial health, identifying trends, and measuring performance against industry benchmarks. By regularly reviewing KPIs, businesses can identify areas for improvement, implement corrective actions, and drive continuous growth. 

Dashboard reporting tools can also help business owners visualize KPIs, establish targets, and monitor progress toward working capital optimization goals. This data-driven approach enables businesses to make informed decisions, spot trends early, and proactively address any financial challenges or opportunities for growth.

  1. Consider working capital financing

A variety of working capital financing options, such as revolving credit lines, factoring, or inventory financing, can help businesses address short-term funding gaps and support overall working capital needs. Evaluating the cost of capital, repayment terms, and flexibility of financing solutions is crucial to ensure alignment with business objectives and cash flow requirements. 

By carefully selecting the appropriate financing option, businesses can optimize their working capital management strategy and maintain financial stability.

Leverage Inventory Financing to Manage Working Capital

Inventory financing provides a dedicated source of capital for businesses to fund their inventory needs. When utilizing this financing option, businesses can experience several benefits that enhance their ability to manage working capital effectively. These include:

  • Financial Flexibility – Access to inventory financing options offers flexibility in supporting inventory purchases without depleting cash reserves.
  • Enhanced Liquidity – By securing efficient inventory funding, businesses can boost liquidity to meet operational demands.
  • Reduced Financial Strain – Businesses can maintain optimal stock levels without straining cash flow, ensuring financial stability and operational efficiency.
  • Efficient Working Capital Utilization – Inventory financing allows businesses to effectively allocate resources toward inventory, optimizing the use of working capital.

Enjoy all these benefits with a trusted, long-term growth partner specializing in inventory financing—Kickfurther. 

Why Kickfurther?

Kickfurther offers a unique approach to financing inventory needs, tailored for growing businesses. 

What sets us apart?

  • No immediate repayments – Do not pay until your product sells; you control your repayment schedule. Other providers may debit your account daily as part of a repayment schedule. Loans require repayment before your sales cycle has even begun. 
  • Non-dilutive – We don’t take your equity. We do not require equity in your business to access inventory funding.
  • Not a debt – This is not a loan, so it does not put debt on your books which can sometimes further constrain your working capital/access to capital and lower VC valuation.
  • Quick access – You need capital when your supplier payments are due. Kickfurther can fund your entire order each time you need more inventory. 

Kickfurther keeps you in control of your business. Say “yes” to opportunities when lightning strikes and stay ahead of demand with fast, flexible funding for up to 100% of your inventory. 

It only takes three steps to get funded:

  1. Create a free business account.
  2. Complete the online application.
  3. Review a potential deal with one of our account reps & get funded in minutes.

Get a trusted funding partner—join Kickfurther today.