Every brand starts with a vision. With vision, you know where you’re going, but you have to figure out how to get there. Keep reading to learn how to grow your brand and bring your vision to life.
How can I make my business grow?
You can make your business grow by increasing brand awareness through actions like creating content, posting on social media, engaging your audience, developing an email list, and getting others to promote you via word of mouth. Establishing a strong brand presence on social media and the web is key to making your new business grow and scale. Get noticed with a message that stands out and creative assets that present your brand in the best possible light.
In addition, business owners should work to maintain a positive reputation by always providing excellent service and a product of value. One customer’s experience – whether positive or negative – can have exponential effects on your brand’s standing among your target audience.
Know your brand’s story and what sets you apart from the competition. Having a clear idea of what promise you deliver to your customers is key to communicating this message well.
Taking these steps will lead to an increase in customer engagement and a higher sales volume.
What are the best ways to grow your brand?
When you are growing your business, you understandably want to focus your attention, time, and resources on the areas that will get you the most return on your investment. The approach to brand development has changed rapidly in recent years to keep up with new technologies.
Keep reading for the 5 most important steps to building a successful brand in today’s digital world:
#1 Be consistent
Consistency is key in everything you do from marketing and branding to writing blogs or posting on social media. Having a reliable content publishing schedule as well as a solid marketing plan will go a long way towards generating more brand recognition and raising your credibility.
All business owners must build trust and engagement with their customer base by providing quality content on social media as well as via email marketing campaigns and blog posts.
In addition, you’ll want to maintain a consistent look and feel throughout all of your content via the use of brand standards and establishing a brand voice. Think of how many people can easily identify McDonald’s by their signature yellow-orange color or Nike by their trademark swoosh.
Knowing your target audience will help you in developing a brand guide that can be used across all platforms and channels. Once you have put together a guide, you will want to use the same logo, colors, and fonts in everything you create and everywhere you share about your brand.
Be sure to use the same company name across all platforms including Facebook, LinkedIn, Twitter, Instagram, TikTok, YouTube, and email. It doesn’t help your brand if your company name on social media doesn’t match what is on the website or business card. For example, if your company name is Kim’s Coffee, be sure to sign up for accounts under @kimscoffeeshop.
Lastly, consistency with your brand’s customer service is key. Be sure to have all information listed clearly on your website and provide fast and reliable assistance every time.
#2 Start a blog and keep it updated
Blogs give business owners a way to create and distribute valuable content that keeps people engaged with your brand and coming back for more. Many growing brands have seen success with the development of a simple blog and content distribution schedule. For example, you can produce a new blog article every Tuesday that is then published on your website, sent to your email list, and posted on all your social media channels.
Starting a blog enables you to build strong and lasting relationships with your customer base.
#3 Utilize social media
Your brand should have a viable presence on all social media channels that are relevant to your business including Facebook, YouTube, TikTok, Snapchat, Instagram, LinkedIn, and Twitter.
The right social media content can boost your brand’s reputation, grow customer awareness, and generate sales leads. The most successful brands interact with their social media followers daily through videos, graphics, posts, quizzes, games, and contests. Consider utilizing extra features such as digital ads and live streaming to best leverage these media platforms.
Digital marketing is both an art and a science, and many brands hire an agency or contractor to manage their social media accounts for them. In addition to creating digital content and managing a posting schedule, these managers can also ensure that every customer comment on one of your social media channels receives acknowledgment and feedback. If social media marketing isn’t your forte, consider using the services of a creative team like Lab29.
#4 Have enough inventory in stock to support demand
All of the marketing and branding in the world doesn’t do your company any good if you don’t have enough products in stock to keep up with customer demand. For growing and well-established brands, inventory can be a challenge. Stocking inventory can tie up cash flow. Companies often find themselves in need of affordable inventory financing. The key word here is affordable. If you’ve done some looking around, you may think that does not exist, but it does. At Kickfurther you can access affordable inventory funding. In most cases, deals are funded within one business day but can be funded as soon as minutes or hours.
#5 Form strategic partnerships
Whether you utilize social media influencers or sign an agreement to work with other brands, forming strategic partnerships is one of the best things you can do to get your brand name out there. The more mentions your company gets on social media, the more you increase brand visibility and the potential for sales conversions.
The most successful partnerships in today’s digital world often involve paying those with large social media followings to promote your content to those outside your current customer base.
How Kickfurther Can Help
Kickfurther can help grow your business. With more available cash and more inventory, you’ll be amazed at the results you can achieve.
Kickfurther is the world’s first online inventory financing platform that enables companies to access funds that they are unable to acquire through traditional sources. With Kickfurther you can fund millions of dollars worth of inventory at costs of up to 30% lower than the competition. It gets better though – you don’t pay until you start making sales. You’ll truly have the opportunity to create a payment schedule that works for your business. You’ll outline expected sales periods to create customized payment terms. With more than $100 million in inventory funded to date, Kickfurther can help you get funded within a day or even minutes to hours. If your brand sells physical products or non-perishable consumables and has revenue between $150k to $15mm over the last 12 months, you are a prime Kickfurther candidate.
Join 800+ Kickfurther inventory financing success stories and get started today with a free business account.