Benefits of Advertising on TikTok for eCommerce Sellers

TikTok advertising allows companies to reach more potential customers through a unique approach. As a fellow TikTok user, I can say first-hand that I have discovered some of my favorite products on the app. Most of them, I was not even looking for. TikTok allows companies to advertise and reach potential customers in a fun and friendly way. So what are TikTok advertising costs? Just how much does it cost to advertise on TikTok? Keep reading to learn more about TikTok advertising.

What is TikTok?

In the most basic terms, TikTok is a video-sharing app. The app allows users to create their own 15-second videos on almost any topic and post them and share them with other users on TikTok, as well as with users on other social media platforms like Facebook, Instagram, and Twitter. TikTok users are also allowed to download their own TikTok videos, or videos from other users, onto their personal devices and share them however they want using email, SMS, other messaging apps,  etc.

In recent years, TikTok has soared to immense popularity, being one of the most widely used and downloaded apps for both Android and Apple devices. By October of 2020, TikTok had grown to over 732 million active monthly users globally. They are projected to reach more than 1.2-billion users in 2021. 

Why has TikTok become so popular? One of the reasons TikTok has become so popular is because they were able to take video content creation and editing and make it easy and accessible to the everyday user. No need for expensive video editing software or high-powered machines to work on video projects. The 15-second videos can be made effortlessly, quickly, and they can easily be shared with anyone in the world in a matter of seconds. 

TikTok is also popular because of the localized content it can contain. Although TikTok is a global app, the ability to create local contests and encourage local user participation by the use of geo-specific hashtags has allowed users to create smaller digital communities within the larger global community that is TikTok. Couple localized content with country-specific celebrity use and endorsement and people are genuinely entertained and engaged in the application at all times.

With the popularity and widespread use of TikTok not seeming to go anywhere anytime soon, it is natural that many businesses are trying to figure out a way to advertise and market their products and services within the TikTok platform. 

Is TikTok a good social platform for eCommerce sellers?

TikTok has been identified as an excellent platform for many eCommerce sellers to get information out about their brand and their products into the public sphere. However, you must know your audience and demographic. TikTok advertising is best used by brands and products that have identified teenagers and young adults as their target market. For the most part, the TikTok community mainly consists of younger users.

Can you advertise products on TikTok?

Yes, you can advertise almost any product that you would like on TikTok. You can pay to have in-feed video ads displayed to end-users, or you can get creative with brand hash-tag challenges, contests, and brand takeovers. Within these main categories, you are only limited by your imagination. 

What type of products can you advertise on TikTok?

Essentially, a business could advertise for almost any product they wanted to on the TikTok platform. The main catch is that, again, you need to know your target market and the main demographic of the TikTok community. For example, you may not want to advertise on TikTok for a product that is designed for people who are 65-years of age or older since the largest portion of the TikTok community is most likely under the age of 30-years old. 

How do brands advertise on TikTok?

Currently, TikTok does not allow traditional ad displays, like banners for example, to appear within the application, and when comparing the platform interface to other social media platforms like Facebook and Instagram, it may be extremely difficult for TikTok to compete in this realm of digital advertising. That is why TikTok has become more of a platform for companies to market their brand image to users through the creation of brand-related content and the use of celebrity or “influencer” endorsements. 

Creating brand-related content could come in the form of a company creating their own content that they then pay TikTok to play intermittently through individual’s content feeds. or it could be  a contest or a challenge where users submit their own videos containing a product from the brand. By using a special hash-tag, all the videos uploaded that are related to that particular contest can be easily viewed. 

For example, if a new soft drink came out onto the market and they wanted to promote their brand through a TikTok contest, then maybe they could ask users to upload their most entertaining videos of themselves chugging the beverage with the hash-tag #BobSodaChugChallenge. All videos related to the contest could be easily viewed by the hash-tag,  and then maybe some prize money would be awarded for the top-3 most liked and shared videos with that hash-tag on TikTok. The prize money creates an incentive for people to create brand-related content on your behalf, and the contest itself creates a buzz around the brand and/or new product being launched. 

The use of celebrity or influencer endorsements to promote a brand is pretty straightforward. Companies can pay a celebrity or an influencer with a large following on the TikTok platform to create content showcasing their appreciation for the brand, or content of them simply using a product or service associated with the brand. 

What is the cost to advertise on TikTok?

If you are looking for the more traditional route for advertising on the TikTok platform, which includes creating a brand-related TikTok video and paying to have it played to individual users when they are viewing their feed, it can get quite expensive fast depending on the size and scope of your campaign. The most recent figures state that at the lowest tier, TikTok advertising starts at about $10 per 1,000 views. To begin any new campaign, TikTok requires a minimum ad buy of $500. 

Tips on using TikTok for eCommerce

The main things to remember for using TikTok for eCommerce include knowing that 63% of TikTok users in the US are between the ages of 10 and 29-years old. Also, the percentage of users decreases exponentially as age increases. If your product is designed for this age group, then TikTok may be an excellent platform for you to explore. If not, then not so much. 

Other tips include creating engaging content and following local, region, and national trends to see how you can maximize the effectiveness of your content and reach a wider audience. 

How Kickfurther can help eCommerce Sellers

Kickfurther is the world’s first online inventory financing platform that enables companies to access funds that they are unable to acquire through traditional sources. We connect brands to a community of eager buyers who help fund the inventory on consignment and give brands the flexibility to pay that back as they receive cash from their sales. This alleviates the cash-flow pinch that lenders can cause without customized repayment schedules, allowing your brand to scale quickly without impeding your ability to maintain inventory or financial flexibility.

R&D TAX CREDITS: America’s Best Incentive Program for SMB’s and Startups

There are many variables to building a successful startup, and at times it might seem impossible to come out ahead without drastically increasing or decreasing expenses. Founders must do their best to leverage and test strategies to increase their bottom-line in an effort to maintain headcount, morale, and revenue all while remaining capital efficient.

Taxes are likely the last thing founders consider as a viable financial savings strategy, and familiarizing yourself with government incentive programs is even less likely to cross your mind.

But you’re not alone. It’s estimated that more than 80% of startups and SMBs are either completely unaware they’re eligible for government sponsored tax credits or don’t have an easy way to get them. But the fact is, these credits can save your company thousands of dollars every year. And it’s not just for big corporations.

What are R&D Tax Credits?

Regardless of a company’s size, success happens when minds are focused on change. Some of the world’s best innovations came at the 11th hour when it seemed like a breakthrough was impossible.

These breakthroughs can change the world, but in most cases, those “aha” moments didn’t happen over a long weekend. Instead, it took years of endless tweaking and testing, otherwise known as Research & Development.

In addition to the current stimulus programs, the Research & Development Tax Credit

has actually been a long-standing government funded program finally made permanent as part of the Protecting Americans Against Tax Hikes (PATH) Act of 2015. This specifically opened up enhanced benefits for Startups.

From it’s origination in 1981, the R&D Tax Credit has helped companies remain competitive in the marketplace by allowing a dollar-for-dollar reduction of federal and state income taxes owed for qualified expenditures incident to the development or improvement of a product, process, formula,invention, software or technology.  The definition was made intentionally broad to allow for dozens of innovative industries to leverage it.

The PATH Act created important opportunities for taxpayers claiming the federal research credit. A permanent credit means that all businesses can engage in meaningful long-term planning for tax benefits. The expansion of the research credit to offset payroll tax liabilities means that many small businesses will now share in these benefits.

Unknown to most startups however, they’re eligible to receive these credits for their annual investments in the innovative work they perform every year, regardless of whether their product is in the marketplace or yielding revenue. Basically, this is the government’s way of rewarding companies for investing in innovation and continuing to build cool stuff!

Do you qualify?

The R&D credit isn’t just for companies that are heavy researchers. It’s best to think of innovative activities at a higher level as the program is quite robust. Startups that can claim the credit come from a variety of industries. Some of these industries include but are not limited to:

  • Big data
  • AI
  • CPG
  • Crypto
  • Agriculture
  • Software/Saas
  • Manufacturing
  • Oil & gas
  • Aerospace
  • Virtual Reality
  • Textiles
  • Pharmaceutical

Additionally, a good rule of thumb is to ask yourself the following questions:]

  • Do I make something?

At the most basic level, if you’re developing or improving upon technology or products, odds are you probably are entitled to some money back from the IRS!

  • Does my product change over time?

Businesses rarely make their products the exact same way, year after year. So if your company invests resources to make its own products, software, or processes cleaner, greener, quicker, or cheaper, you most likely qualify for the credit!

What expenses can you claim?

There are typically four buckets of expenses you can pull from to calculate your eligible R&D credit savings. 

These are:

  1. W2 Wages for employees who perform, directly supervise, or directly support R&D activities based in the United States.
  2. Payments to US based contractors who are performing technical work for the company. This does not include payments to US-based agencies that distribute work overseas. It’s no secret talent is global but the R&D credit is strictly for US expenses.
  3. Supply expenses used for prototyping and development (think materials consumed pre-production).
  4. Cloud expenses as it relates to your staging and testing environment. Software companies can rack up AWS, Google Cloud, Heroku and the like.

What documentation do you need to support your R&D credit?

In order to substantiate your R&D credit, you need to provide the IRS with the proper documentation that supports your claim.  This is an extremely important part of applying for the program every year. Lack of documentation is the number one reason why credit amounts could be adjusted.

Some things to keep in mind:

  • The documentation should be from the time the R&D was done
  • It should prove that the work occurred in the fiscal year you are claiming
  • It should highlight the technical challenges to substantiate the R&D that was done and the personnel that were involved

Some examples of documentation might include:

  • Timesheets for technical staff
  • Technical documents
  • Whiteboard or product roadmaps 
  • Emails
  • Invoices/receipts
  • Contractor agreements
  • Development/Engineering notes

Again, it’s important to start gathering this information as it occurs. This will help defend your claim should you ever be audited. If you choose to work with a specialized practitioner to help you put together your R&D Tax Credit Study, a well-documented report should always be included with your credit calculations for tax filing.  

How much ROI can you expect?

You have the potential to earn back up to 10% of what you spend developing products and technologies every year. Say for example, your company paid $200k in W2 salaries to software engineers in 2020. Through the R&D study process, you can expect up to $20k in relief against your federal tax liabilities. If you spent $500k in W2 salaries, you can expect up to $50k back, and so on.

Sometimes however, this can vary based on the type of research activity and whether you do the work in house, or contract it out, as contractors hold a little less weight in the calculation than that of a wage earner.

For startups that are not yet profitable or are operating in losses, they specifically have the option to use their R&D credits as a Payroll Tax offset, meaning nearer term cash relief in the form of a FICA Tax reduction. To qualify for this, a company must be five years old or less and have less than $5MM in gross receipts for the given claim year, otherwise they take the original route to offset income tax liabilities.  

Let’s say you do qualify as a startup. Using the same example above, your $200k in W2 salaries would mean you owe $12,400 in FICA taxes annually.  That $20k credit can wipe out that liability completely in 2021!

Also, it’s not a “if you don’t use it, you lose it” situation. Any unused credits can carry forward for up to 20 years, so further adds to your long-term tax planning.

Take action to keep your company thriving

Things like runway, cash flow, burn rate, all matter for startups and need to be taken seriously. That’s why if you’re doing cutting edge work, creating new things, or challenging the status quo, the R&D tax credit is a lifesaver, especially for a young business.

And the best part? It can be claimed every year! For companies that have never claimed the credit, there may also be credits available for the prior three years. There is also a small amount of urgency here, particularly for the folks opting for the payroll application of the incentive.  The program only allows for R&D Tax Credits as a payroll offset to be elected on an originally filed return, so if you think you qualify it’s best to get this item tackled and included within your regular or extension tax filing.

 

If your company meets the standards outlined above, a discussion with an R&D expert may be worthwhile. And who knows, maybe your tax savings will help fuel your company’s next big project, key hire, or simply give you some extra breathing room this year (exhale).

The automated TaxTaker approach

TaxTaker is changing the way value-add specialty tax services operate. Our software, process, and robust support take the prior guesswork out of the painstaking intricacies of specialized tax credits.

With a smarter way of procuring the required data and tasks for tax credit studies, business owners can have access to tax benefits they are eligible for, and better spend their time maximizing their long-term budgeting goals and business objectives.

By leveraging our turn-key program, together we can empower business owners and entrepreneurs to focus on spending their time the way they want to: running and growing their business.

Interested in discussing this incentive further or determining your opportunity? Drop us a line at austen@taxtaker.com or get started here for free

This is a guest post from TaxTaker. TaxTaker helps companies apply for and secure non-dilutive R&D credits.

Supply Chain Strategies to Prepare you for Black Friday

Currently, we are facing serious supply chain problems, thus increasing the need for sophisticated supply chain strategies. While supply chains may vary depending on the industry, the basics remain the same. A great way to learn how to improve supply chain is by studying supply chain strategy. 

Supply Chain Strategies to Prepare for Black Friday

Each year, Black Friday, Small Business Saturday, and Cyber Monday put businesses to the test. In 2020, shoppers in the United States spent over $34.65-billion during the five day period from Thanksgiving to Cyber Monday. During that same period, online retail websites received over 1-trillion visitors to their eCommerce platforms. With so many US shoppers choosing to shop online due to the Coronavirus pandemic, an increased trust in online shopping security, and simplicity and convenience, small businesses across the United States need to ensure that they are properly prepared to handle a surge in demand. Additionally, now that Small Business Saturday has come forward as a critical shopping day for many consumers as well, both brick and mortar and eCommerce small businesses need to be on high alert as to not miss an opportunity to maximize their sales and profits during this period. So, what can you do as a small business owner to prepare for Black Friday, Small Business Saturday, and Cyber Monday? Let us take a look at some ways a small business owner can prepare for the largest shopping week of the year. 

  • Ensure you have enough resources: Ensuring your business has enough resources to operate smoothly and to fill every order is something you should strive for all year, however, it is even more important during the holiday shopping season. The word resources does not only apply to cash on-hand. It means employees, inventory, cash, packing supplies, office supplies, warehouse space, and whatever else your business needs to function at its highest-level. If you do not have enough staff to run your business effectively, consider using a temp agency or hiring some seasonal workers to help you cover the holiday rush. If you need more inventory but you are lacking the cash to make a bulk order in the months leading up to the holiday season, consider taking out some inventory financing on existing stock to fund a large purchase. Also, make sure your place of business, whether it is a storefront or a warehouse, has all the tools necessary to be successful. Everything from printer paper to packing tape must be covered to ensure there are not any unexpected interruptions to the natural flow of your business. If you need additional storage space to take on the increased inventory, consider installing new shelving or rent some short term storage from another place of business nearby. The point is, it is the responsibility of any small business owner to make sure you have all the resources necessary to fill all orders safely, efficiently, and effectively. 
  • Focus on customer experience: Customer experience is an essential component of running a business. How would you feel if you received one of your packages in the mail for a holiday gift and it was damaged? Empathy is one of the most powerful tools a business owner can use to make sure they are being customer centered and giving the best customer experience possible. If you are a brick and mortar small business, do you have a website where customers can comfortably shop your store without having to come into your location? This is especially important these days because of the pandemic and simply to be able to compete with other companies who offer both a brick and mortar and online shopping experience. Whether you are sending orders from a warehouse or packing orders in front of customers at a retail store, make sure to take the extra time to wrap the order with care and to pack it to prevent damages from occurring when in transit. This is a simple yet effective way to ensure your customer has a great experience. 
  • Ensure you have enough inventory: During Black Friday and Cyber Monday, if an item is out of stock, you are going to disappoint many customers. Also, the holiday season is just beginning and the chances of receiving a back-order in time to ship out to a customer as a holiday gift shrinks exponentially each day. USPS, UPS, FedEX, and DHL are already stressed to the max during this time of year, so accounting for increased shipping times, you will want to make sure you have enough inventory to cover every order that comes in during the holiday shopping season. It may be wise to make sure to do a large bulk order in October so that you have enough inventory on hand to handle the upsurge. If you do not have the cash reserves to complete the bulk order, then consider inventory financing to pay for the order upfront and then pay back the loan monthly or once the inventory sells. 
  • Expand the sales window: More and more businesses are expanding their Black Friday, Small Business Saturday, and Cyber Monday sales for longer periods of time to help alleviate some of the stress the holiday shopping season can bring during those days. Consider starting a sale earlier in order to provide ample time to get the merchandise to the customer before the holiday shipping season is in full swing and when shipping times increase dramatically. 
  • Have logistics partners in place: However you plan to ship out your holiday shopping season order, whether it is UPS, FedEx, USPS, or some other carrier, it is important to set up a meeting with your logistics representative in the weeks leading up to the busy season. Maybe coordinate additional pick-up times, later pick-up times, essentially, if there is any way your logistics partners can be of additional assistance during this extremely busy time, they are there to help and you should not be afraid to ask for their support. 
  • Synchronization with your marketing team: Before Black Friday and Cyber Monday, as a small business owner you will want to make sure that your marketing team and your operations team are in sync. Are there projected sales figures that could be used to help the purchasing team stock up on the correct items? Is there going to be special promotions on select items that there should be ample stock on? Basically, what are the special offerings, when do they go into effect, and how should the operations team prepare for them? 

Even if you prepare religiously, there are bound to be some shortcomings or mistakes that are made. Maybe a certain item was accidentally left off a purchasing PO and now you have to cancel orders for that item. Maybe you are short-staffed and you find it hard to keep up with the large influx of orders. It’s ok. Black Friday and Cyber Monday can be stressful for any business owner, but do your best to keep up with the increased demand, prepare where you can, and if all goes well, enjoy the welcomed surge in revenue and profit. 

How Kickfurther can help

Keeping enough inventory on hand is an important part of your Holiday shopping season strategy. Part of timing the flow of inventory is understanding the supply chain. Some companies may struggle with cash flow, thus forcing them to order inventory late. While this may solve the cash flow problem, it may also cause lost sales or unhappy customers. This is where Kickfurther can step in. We connect brands to a community of eager buyers who help fund the inventory on consignment and give brands the flexibility to pay that back as they receive cash from their sales. This alleviates the cash-flow pinch that lenders can cause without customized repayment schedules, allowing your brand to scale quickly without impeding your ability to maintain inventory or financial flexibility.

 

How to Choose the Best Inventory Financing Option For Your Business

Inventory financing is an alternative financing product that helps businesses buy the stock that they need to meet consumer demand.

Ask any business owner and they would tell you that two of the biggest issues that product-oriented businesses face are sustaining healthy cash flow and maintaining optimal inventory levels. While it’s true that there are better and more flexible financing options out there, the main advantage of inventory financing is that it’s easier to acquire.

In this article, we will walk you through the ins and outs of inventory financing as well as the various factors to consider when choosing an inventory financing product. But before anything else, let’s go back to basics – what exactly is inventory financing?

What is inventory financing?

Inventory financing is a form of asset-based lending that enables businesses to use their inventory as collateral and receive either a term loan or a line of credit. Businesses that are currently experiencing poor cash flow can obtain extra cash through inventory financing and cover their inventory purchases without having to reallocate costs from other areas of the business.

Keep in mind, however, that inventory financing loans will use your inventory as collateral. To be able to qualify for an inventory financing loan, it’s standard procedure for a financial institution to appraise your inventory to determine the terms of your loan.

How does inventory financing work?

When it comes to inventory financing, it’s important to bear in mind that your lender will only finance a portion of your inventory’s appraised value. Essentially, the loan you acquire will depend on the loan-to-value (LTV) ratio set by your prospective lender.

As an asset-based loan, an inventory loan’s LTV is calculated by dividing the amount borrowed by the appraised value of the asset being put up as collateral. As a rule of thumb, most inventory lending transactions have an LTV of 50% to 80%. For instance, if the appraised value of your asset is worth $100,000, chances are you would only be eligible to borrow a loan amount of at least $50,000.

Does my business qualify for inventory financing?

Businesses that are expanding and experiencing a spike in demand should consider an inventory financing loan as an alternative financing solution to their funding issues. While it’s true that inventory loans might not be the cheapest financing option out there, it’s one of the easiest financing products to secure. Like other business loans, the requirements for an inventory financing loan vary from one lender to another. If you’re seriously considering an inventory financing loan for your small business, then there are a few things to keep in mind:

  • If your business experiences low inventory turnover, lenders may see this as a reason not to approve your loan application.
  • Your business must be operational for at least one year before you can acquire an inventory financing loan.
  • You must be willing to provide the necessary financial documents to prove that your business is profitable.
  • Inventory financing is often seen as a riskier type of loan to lenders so don’t be surprised if you encounter high interest rates.
  • In inventory lending, businesses must be willing to put up their inventory purchases as collateral.
  • Lastly, your business must undergo a due diligence process that involves an examination of your financial statements and an appraisal of your inventory.
  • Pro tip: To increase the chances of getting approved for a loan, speak with your prospective lender directly to determine what their prerequisites are.

What is the importance of inventory financing?

Whether it’s because of poor credit history or low cash flow, it’s a known fact that small businesses find it difficult to secure business loans. With inventory financing, small businesses have another financing product to access if they can’t get approved for a bank loan.

Inventory financing is a great way to secure additional working capital for inventory purchases. It provides businesses with a plethora of benefits from funding busy seasons to seizing significant business opportunities. Perhaps one of the most significant advantages of inventory funding is that it’s available for smaller businesses that may not be able to access other more traditional types of funding.

What are the different types of inventory financing?

What makes an inventory loan attractive to businesses is the accessibility it offers. Typically, lenders provide businesses with two main types of inventory financing: term loans and lines of credit. An inventory loan is widely regarded as a short-term loan that businesses use to keep their shelves stocked during periods of low cash flow. Like regular term loans, inventory term loans come in the form of an upfront payment that businesses pay with interest.

On the other hand, an inventory line of credit is often used by businesses to purchase inventory as needed. Unlike term loans, lines of credit provide a revolving line that businesses can draw cash from as they see fit. Both types of inventory financing business loans help small to medium-sized businesses provide a greater customer experience by keeping their most popular items in stock during peak shopping seasons.

Are there alternatives to inventory financing?

Poor cash flow and insufficient capital are two of the biggest roadblocks that business owners face when running a business. Depending on your qualifications and the type of business you have, you may be eligible for other types of financing that may provide better value when it comes to your current financial requirements. Let’s check out some of the most popular alternatives to inventory financing.

  • Vendor inventory financing – Vendor inventory financing, also known as trade credit, is a common funding arrangement that enables businesses to acquire a loan directly from a vendor which could then be used to buy a vendor’s products. The only downside to this type of financing is that it may only be available for businesses that have established a solid business relationship with their vendors.
  • Merchant cash advance – A merchant cash advance is a funding solution that involves lenders providing cash advances to businesses in exchange for an agreed-upon percentage of future sales. The advanced amount, payment terms, and interest rates are typically agreed upon by the borrower and the lender before a contract is drawn up.
  • Crowdfunding – Crowdfunding is a relatively new method of raising capital to finance projects and business ideas. A crowdfunding campaign involves businesses asking a large pool of investors to donate money through a third-party crowdfunding platform. Crowdfunding campaigns allow businesses to tap into a wider investor pool and enjoy a more flexible way to raise the necessary funding they need to keep their operations going.

How can Kickfurther help my business?

If you have exhausted other ways to secure additional financing, check out Kickfurther. We’re an alternative funding option for businesses to raise the necessary working capital to be used for inventory purchases. It is an online inventory financing platform that connects brands to a community of eager buyers who help fund a business’ inventory on consignment. In return, individual backers earn cash when a business successfully sells their inventory.

This option alleviates the cash-flow pinch that lenders can cause without customized repayment schedules – allowing businesses to scale quickly without compromising inventory purchases.

Final Thoughts: Which inventory financing option is right for my business?

While it’s true that comparing your inventory financing options can be a tedious process, it’s important to understand that loan programs differ from one lender to another. Some loan products may also fit your business better than others. Make sure to choose a financing option that not only offers competitive interest rates but also aids you in making your business more sustainable in the long run.

How International Trade Finance Works For Importers

Whether you’re a wholesaler, distributor, or importer, you need multiple sources of funding to be able to remain competitive in today’s crowded marketplace. In most cases, having a surplus in cash means being able to meet short-term obligations and pay recurring expenses without the need to take out a loan. However, it’s not that common for small businesses to have a cash surplus especially if they’re just starting out.

In fact, according to the 2019 QuickBooks State of Small Business Cash Flow Survey, about 61% of businesses suffer from cash flow issues. To stay afloat, most small to medium-sized businesses rely on various types of financing products to help manage their cash flow more effectively. It’s no secret that positive cash flow is the lifeblood of businesses. As a business owner, you need to be able to fund your recurring expenses while also having enough left to pay your vendors and suppliers.

The good news is that there are a lot of financing options out there available to businesses. One such option is trade finance.

What is trade finance?

Trade finance includes a wide range of financial products that cater to international trade transactions. In essence, trade financing is designed to provide importers and exporters with cash advances aimed at lessening the impact of supply chain processes on a business’ operating expenses. It is facilitated by a third-party financing institution that mitigates the trading risks for both parties involved. Check out the next section for a more in-depth explanation of how trade financing works.

How does trade financing work?

For a trade finance arrangement to work, there needs to be an agreement between three main parties: the importer, the lender, and the exporter. In this type of financial product, the lender funds the operation to make sure that the importer and the exporter encounter minimal risk when trading. For importers, a sales agreement must be accepted by all parties in order for funds to be made available and for the exchange of goods to proceed.

While that sounds like an oversimplification of a trade financing process, it really depends on the specific terms agreed upon by the importer, the lender, and the exporter. For instance, there are trade financing lenders that also cover logistical expenses such as tariffs, customs duty, as well as freight costs. In some cases, lenders may even cover up to 100% of the funding needed by businesses to purchase goods from their suppliers.

How to choose a trade financing partner?

When running a business, it’s imperative for you to choose reputable and trustworthy partners that you can rely on. The same goes when choosing a trade financing partner. If you’re seriously considering trade financing for your importing business, here are some of the most important factors you should consider when choosing a trade financing partner.

  • What’s the application process like? Due to the rise of online lenders, most financing institutions have made it easier for businesses to acquire a loan by streamlining the application process. This means less paperwork and a hassle-free pre-approval process that businesses can use to evaluate loans that they may be able to qualify for.
  • Do they have great customer service? When choosing a trade financing partner, it’s important to ensure that they have qualified people that can assist you and answer your questions during difficult times.
  • Do they have favorable interest rates and payment terms? One of the most important things to consider when choosing a lender is their interest rates. Do they offer competitive interest rates? Are they flexible when it comes to their payment terms? Remember, pricing should be upfront, clear, and void of any confusing language. After all, you don’t want to feel overwhelmed when making one of the biggest decisions for your business, right?
  • Don’t forget to shop around! Depending on the financial institution, trade financing can have a wide range of cost structures and payment terms. When it comes to choosing a trade financing partner, it pays to shop around and talk to at least a handful of lenders. This allows you to compare multiple lenders and see which financial institution would be able to meet your current needs.

Why is trade finance important?

Trade finance is an essential tool that businesses use to facilitate global trade. It is also known to mitigate the risks involved in international trade such as legal barriers, tariffs, duties, transportation costs, as well as exchange rate costs. However, trade finance is more than just a financing option for importers and exporters. Most importantly, it gives small to medium-sized businesses the chance to access financial services that are otherwise unavailable to them. Trade finance also gives them a risk mitigation strategy that is essential for businesses to grow and expand.

What are the pros and cons of trade financing?

Pros:

  • Reduces payment risk
  • Improves cash flow
  • Enables businesses to take advantage of bulk discounts
  • Streamlines the supply chain process
  • Mitigates the risks associated with international trade

Cons:

  • It may be difficult to acquire for newer businesses
  • Penalties can be hefty if payments are not made on time

What are the different types of international trade finance?

There are several different types of international trade financing products that can help facilitate the exchanging of goods and services globally. Trade finance also supports various types of transactions from pre-shipment to post-shipment. It’s now up to you, the business owner, to determine which type of trade financing product suits your business best.

Bank Guarantee – Bank guarantees often work as a risk management tool that covers payments in case a transaction does not go as planned. Typically, a bank guarantee involves a lending institution acting as the guarantor between an exporter and an importer. It essentially serves as a safety net for a buyer or a seller in case one party fails to fulfill their end of the bargain.

Letter of Credit – Similar to a bank guarantee, a letter of credit serves as an assurance of complete and timely payment to a certain party. This type of trade financing product is considered to be one of the most important aspects of international trade as it protects both parties from the multiple risks involved in international trade.

Factoring – When it comes to business financing, factoring is a common financial practice used in international trade. Factoring is when a company sells its accounts receivable (or invoices) to a third-party financial institution (also known as a factor) at a discounted rate. The great thing about factoring is that it’s easier to acquire as financial institutions focus more on the creditworthiness of the party being invoiced rather than the company that sold its receivables.

Purchase Order (PO) Financing – Purchase order finance, also known as PO finance, is a financial product that enables businesses to receive a cash advance for ordered goods. Not to be confused with invoice factoring, PO financing is available to businesses even before a transaction takes place. In a PO financing arrangement, lenders help protect both the buyer and the supplier by ensuring that an order is fulfilled. However, one important thing to keep in mind is that PO financing is not a form of working capital. It is a common misconception that PO financing provides businesses with a loan that they can use however they want. In reality, PO financing is an advance directly paid to a business’ supplier to ensure the delivery of goods.

Supply Chain Financing – Supply chain financing, sometimes referred to as supplier finance or reverse factoring, is a funding solution that involves a third-party financing company serving as a middleman between a supplier and a business. This type of financial arrangement enables businesses to take advantage of more favorable payment terms and mitigate potential risks that may result in cash flow issues. Suppliers also benefit from supply chain financing as it allows them to receive payments ahead of time.

Are there alternatives to trade financing?

What if we told you that there is another financing option that you can avail of for your short-term capital needs? Kickfurther is a great alternative financing option that enables companies to raise the necessary working capital for inventory purchases. We’re the world’s first online inventory financing platform that connects brands to a community of eager buyers who help fund a business’ inventory on consignment. This alleviates the cash-flow pinch that lenders can cause without customized repayment schedules, allowing your brand to scale quickly without impeding your ability to maintain inventory or financial flexibility. Here’s how it works:

  • Kickfurther pays your manufacturer in advance to produce inventory.
  • Once sales periods have been established, businesses will only pay back what they owe only after they start selling their inventory.
  • At the end of each sales period, businesses are required to submit sales reports to Kickfurther.
  • Businesses only pay for what they have sold during a specific sales period.

How can Kickfruther help your business?

In a nutshell, Kickfurther offers a hassle-free way for businesses to raise money for their inventory needs. Instead of going to the traditional financial institutions like banks or credit unions, businesses can tap into the Kickfurther community to fund inventory purchases. When inventory gets sold, businesses pay back their supporters, not the bank. For more information about Kickfurther, visit www.kickfurther.com.

Final Thoughts

Without trade financing, companies that deal with international trade transactions may find it difficult to manage their cash flow effectively. Having options like bank guarantees or purchase order financing not only helps companies accelerate payments but also mitigates the myriad of risks involved in international trade.

Navigating Current Global Supply Chain Challenges

Building and maintaining resilient global supply chains should be top of mind as you strategize how to meet existing demand for your products and grow your business. Certainly, the pandemic has created unique characteristics in global supply chains that are requiring companies the world over to think creatively. In short, a fierce rise in global demand, pandemic-related labor constraints and a dearth of global raw material supplies have underpinned tight global manufacturing and logistics capacities.

Businesses can take two steps towards better navigating supply chain disruptions: first, develop a thorough understanding of shifting supply chain dynamics and how they influence your own business; second, partner with an experienced specialty contract manufacturer, such as E-BI, who can guide your business through supply chain challenges.

Global Raw Material Price Increases

Skyrocketing global raw material prices have been fueled by a consumer spending spree and raw material supplies that can’t keep pace with demand for finished goods, leaving many companies with significantly higher input costs than at the start of the pandemic.

According to JPMorgan, aggregate global input costs for suppliers have risen consecutively for the past ten months. Global input prices in March not only rose to their highest levels since August 2008 but have also increased more rapidly than during any other period since the Global Financial Crisis.

Production interruptions of commonly used raw materials have exacerbated supply shortages. Power outages during the February freeze in America’s south brought many materials suppliers, including the world’s largest petrochemical producing facility, to a standstill. As a result, global prices and delivery lead times for chemical compounds used to make plastics have reached their highest levels in years. Prices of PVC alone have more than doubled since last summer, according to S&P.

Manufacturing Capacity Constraints and Elongated Delivery Times

In March, global manufacturing production increased at one of the quickest rates of the past decade: manufacturing activity reached multi-year highs in the US, Taiwan, Germany, and Japan. While manufacturing activity in China, India, Philippines, Indonesia and Vietnam is not at multi-year peaks, activity has consistently risen over the past 6 to 8 months.

Despite increased activity, suppliers are still struggling to keep up with soaring demand for goods. The rise in activity has been bolstered, in part, by even steeper increases in new orders placed with global manufacturers. March alone saw the strongest global expansion of incoming new orders in just over a decade, with the global new orders to finished goods ratio standing at 1.2, a high since 2010 (IHS Markit).

Although global manufacturing employment has increased for five consecutive months, rising the quickest in March since November 2018, many major producing regions are still operating below full capacity due to Covid-related restrictions. Manufacturing employment in India has declined every month for the past year, and China has also recently seen contractions in manufacturing employment, although the country’s manufacturing sector has continued to rebound from February 2020 low (IHS Markit).

These and other dynamics have resulted in global supplier lead times lengthening at a near-record rate. The global increase in supplier delivery times in March was the second-greatest increase on record, surpassed only by April 2020 (JP Morgan).

Global Seaborne Freight Headwinds

Global shipping costs and lead times have both been driven substantially higher due to soaring consumer demand, over-saturated ports, as well as a dearth of container ships and dockworkers.

Seaborne imports into the US’s two largest ports (Los Angeles and Long Beach) peaked in February with 800,000 total containers arriving. This marked a 31% and 49% YoY increase in ship arrivals and import containers respectively (Flexport).

Los Angeles now has more than 15 ships arriving per day compared to 10 ships before the pandemic. Average shipment processing times have increased from two days to eight, exacerbated by a shortage of port labor – about 800 of the port’s 15,000 workers are on pandemic-related leave. In 2021 so far, an average of 30 ships per day are anchored off Los Angeles waiting to unload their containers, well above the normal average of 0 to 1 ship (WSJ).

Prices for shipping a container from China to the US have hovered near record highs for several months. Average 40-foot equivalent unit shipping rates from Shanghai to Los Angeles were $4,500 in March versus $1,200 in January 2020 (WSJ).

The March grounding of a massive container ship in the Suez Canal, which subsequently delayed almost 300 additional ships, aggravated an already acute global container shortage. Pre-pandemic, it took roughly five weeks for a container to be shipped from Shanghai to Los Angeles and back to Shanghai. Recently, however, containers are taking at least two months to return back to China before they can be loaded up again (WSJ).

Partner with a Global Rapid Specialty Contract Manufacturer

If your business relies on overseas production, both understanding and reacting to changing supply chain dynamics is challenging. Outsourcing your manufacturing, engineering and supply chain management to an experienced global contract manufacturer like E-BI can help your business build and maintain more resilient, well-structured supply chains.

Over the past 21 years, E-BI’s engineers, designers and manufacturing experts located in the US, China, India and Vietnam have developed a unique fluency in local manufacturing dynamics of overseas production hubs. E-BI’s in-country presence and multi-regional expertise allows them to design and manage geographically agnostic supply chains that most efficiently meet their customers’ needs.

E-BI has established global partnerships with over 500 vetted specialty manufacturers that touch nearly every manufacturing vertical. Having a pre-established network of proven suppliers allows E-BI to more rapidly design supply chain solutions for their customers, ultimately reducing total lead times.

E-BI’s manufacturing engineers routinely conduct in-person audits of their partners to ensure they are using the highest quality methods and standards of production. By placing their engineers directly on factory floors during production, E-BI is able to offer their customers greater supply chain and production transparency.

A proven 20-year track record allows E-BI to partner with expert factories that are producing products for large global companies, a supplier base that would otherwise be inaccessible to many companies sourcing on their own. This category of supplier often offers higher quality and larger production capacity, potentially mitigating manufacturing capacity constraints.

With teams around the globe, E-BI can react, in real-time, to changing manufacturing and supply chain dynamics and conduct second sourcing practices on behalf of their customers. Second sourcing sets up a separate supply chain that can be used as a fallback solution, offering businesses greater continuity in times of disruption.

Interested in learning more about how E-BI can help your business establish more effective product development, global supply chain and manufacturing resources? Click here to connect with their US-based team of engineers.

This was a guest post by E-BI, an international partner with over 20 years of contract manufacturing experience and over 300 million products delivered worldwide