Updated June 9, 2026. Originally published May 25, 2022.
Quick answer
Amazon sellers have several inventory financing options: Amazon Lending, SBA loans, 7(a) loans, business credit cards, merchant cash advances, and inventory funding marketplaces like Kickfurther. A handful of sellers also use a business line of credit or a term loan from a bank. The right Amazon seller financing depends on how fast you need the money, how much you need, your credit score, and whether you want fixed monthly payments at a set APR or payments tied to your sales.
Are you waiting for Amazon to pay you so you can buy more inventory and keep your business moving? This is a common dilemma that many sellers find themselves in. I’ve talked with hundreds of Amazon FBA sellers over the years, and a cash crunch right before a big season comes up again and again.
So what funding options are out there, and which one is right for you? In this post I’ll walk through six Amazon seller funding options for inventory, plus two more worth knowing about, so you can finance your Amazon business without stalling your growth. Keep reading to learn more.
What is inventory financing for Amazon sellers?
Inventory financing for Amazon sellers gives you a lump sum of working capital so you can order inventory without waiting on Amazon to pay you. It’s a way to keep stock on hand when your cash is tied up in sold inventory that hasn’t paid out yet, which is a constant reality for anyone running Fulfillment by Amazon (FBA).
If you use Amazon’s own financing, the application process can take only a few moments, and you might not have to put your inventory up as collateral. In some cases there isn’t even a credit check, which makes Amazon inventory financing a more desirable option than a bank loan for some sellers.
To qualify, lenders look at your seller account health and Amazon sales history rather than hard assets. That can make you eligible for a cash advance or inventory loan with no tangible collateral needed. You just have to show that you’re capable of repaying with your business income.
That said, most Amazon sellers will need alternative options for inventory funding. There are plenty out there, and some are a better fit than Amazon’s own financing depending on your loan amounts, credit history, and repayment terms. I’ll look at those alternatives below.
Common reasons Amazon sellers seek inventory funding
Amazon sellers don’t always look like traditional businesses, and that can make it tough to get approved for a business loan. The whole foundation of an Amazon business is the products it sells, so a lack of funds sends many sellers searching for alternative inventory funding options.
Another common reason is to improve cash flow. Purchasing and holding large quantities of inventory can disrupt cash flow, especially when Amazon can take a while to pay for sold inventory. Inventory funding helps smooth cash flow and ease that financial stress so you can keep growing your business.
Most common inventory funding options for Amazon sellers
Here are six of the most common ways for Amazon sellers to get inventory financing, side by side.
| Option | Best for | Funding speed | What to watch for |
|---|---|---|---|
| Amazon Lending | Existing sellers who want a quick, simple option | Fast | Smaller loan amounts; eligibility is invitation-based and tied to account health |
| SBA loans | Established businesses wanting a lower APR | Slow | Smaller amounts, a credit check, and more paperwork |
| Business credit cards | Short-term expenses you can repay within the billing cycle | Immediate | High interest rate and APR if you carry a balance month to month |
| Merchant cash advances | Sellers with steady card sales who need cash fast | Fast | Repaid as a daily percentage of sales; can be costly |
| 7(a) loans | Working capital with minimal eligibility requirements | Slow | Repaid with monthly principal and interest; often needs a personal guarantee |
| Kickfurther | Product brands that want payments tied to sales cycles | 3 to 5 business days to approve, then same-day wire | For physical product sellers with $150K to $15M in revenue |
Amazon Lending
Amazon Lending is offered, as you might guess, by Amazon itself. These direct loans let sellers borrow working capital at an APR that’s often lower than a business credit card. The application process is simpler because Amazon already sees your sales history, but the loan amounts tend to be smaller and eligibility is invitation-based. The upside is you’ll have the money quickly, and you usually won’t sign a personal guarantee.
SBA loans
Amazon sellers may also qualify for SBA, or Small Business Administration, loans. These are usually small, a few thousand dollars or so, and you may not get the money as quickly as you would working directly with Amazon Lending. Expect a credit check, a look at your credit score, and a request for bank statements and tax returns as part of the application process. The trade-off for that paperwork is a lower APR than most short-term options.
Business credit cards
Another way to get inventory financing is to put it on your credit card. This isn’t always the wisest choice financially, since business credit cards tend to carry a high interest rate and APR. If you need to float those costs for longer than one month, a credit card is not advised. For short-term expenses when you’re in a pinch, though, a business credit card is fine, and it can help you build business credit when you pay it off on time.
Merchant cash advances
A merchant cash advance gives you a cash advance based on your future credit card income. You don’t have regular fixed payments. Instead, the lender recoups a set percentage of your credit card sales each day or week. There’s no single APR to compare, so read the terms closely, because a merchant cash advance is often one of the most expensive ways to fund inventory.
7(a) loans
A 7(a) loan is offered by the Small Business Administration. It provides short- and long-term working capital and has minimal eligibility requirements compared with a conventional bank loan. Most 7(a) loans are repaid with monthly payments of principal and interest, carry a competitive APR, and often require a personal guarantee from the business owner.
Inventory funding with Kickfurther
One of the strongest Amazon inventory funding options for sellers is Kickfurther. Kickfurther connects you to a community of Buyers who help fund the inventory you need, at up to 30% lower cost than other options. You pay on a custom repayment schedule tied to your sales, and you can fund up to $2M+ in inventory. Approval typically takes 3 to 5 business days while our team reviews your financials, sales velocity, and inventory turnover. Once you’re approved, funds can be wired the same day.
Two more options: business lines of credit and term loans
Beyond the six above, two traditional products show up a lot when sellers shop around, so they’re worth a quick mention.
A business line of credit works like a flexible reserve: you draw what you need, pay interest only on the balance you use, and pay it back so the line of credit is available again. It’s handy for uneven cash flow, though approval usually depends on your credit score, time in business, and bank statements.
A term loan gives you a fixed lump sum that you repay over a set period with a fixed APR. A term loan from a bank can offer larger loan amounts than a line of credit, but it tends to have stricter eligibility and may require a personal guarantee. Both a line of credit and a term loan are slower to fund than Amazon Lending or a merchant cash advance.
Benefits of financing your inventory as an Amazon seller
There are many benefits for Amazon sellers who finance their inventory. Here are some of the most noteworthy.
Relieve short-term cash flow issues
The most tangible benefit is that you can use your account health and sales history to get inventory financing fast, so you won’t have to worry about stockouts or lost Amazon sales.
Secure cash for extra stock
Inventory financing lets you buy extra stock for important selling dates like Black Friday or Prime Day. With the money in hand, you can buy more inventory, turn it over faster, and capture more sales.
Add new products
Thinking about adding new products, or even completely new and unrelated ones? Financing gives you the working capital to expand so you don’t miss out on big opportunities just because money is tight.
Take advantage of special offers
Financing also lets you take advantage of special offers. Slower months can be a good time to buy inventory at off-season discounts. With the right financing in place, you can take advantage of those deals regardless of your cash flow, which can help save you money.
How fast can my business get Amazon inventory financing?
It depends on the option you choose. With Kickfurther, approval typically takes 3 to 5 business days, since our team reviews your financials, sales velocity, and inventory turnover. Once you’re approved, funds can be wired the same day. Other options range from instant (a business credit card you already hold) to several weeks (an SBA loan, a 7(a) loan, or a term loan from a bank).
Eligibility and qualifications for Amazon seller financing
To get inventory financing, you’ll usually need to be a product-based business; service-based businesses are not eligible. You should have been in business for at least one year and meet the lender’s minimum requirements. Some lenders only work with businesses that need hundreds of thousands of dollars in inventory to make the loan amounts worth it.
Eligibility for most options also depends on your credit score and credit history. You may need to provide a detailed financial history, including tax returns, profit and loss statements, recent bank statements, and inventory turnover ratios, and a bank may ask for a personal guarantee. Having a simple business plan and clean sales history on hand speeds up the application process for almost every funding option.
At Kickfurther, you’ll need to sell a physical product or non-perishable consumables with revenue between $150K and $15M over the last 12 months. If you meet these minimum requirements, you can create a profile to get started.
How Kickfurther can help
If you’re an Amazon seller, you already know what it takes to succeed in a competitive space. Kickfurther can help you meet your goals while saving you time and money.
Kickfurther makes funding your Amazon inventory easier. With a 99% funding success rate and 1,000+ opportunities funded, Kickfurther has a track record of helping small businesses grow. As the world’s first online inventory financing platform, Kickfurther helps companies access funds they can’t get through traditional sources. Perks like customized repayment schedules and same-day funding once you’re approved can give your business an edge.
Amazon FBA sellers use Kickfurther to fund up to $2M+ in inventory on a custom repayment schedule tied to expected sales, at up to 30% lower cost than other options. Approval takes about 3 to 5 business days, and funds can be wired the same day once you’re approved, so you can stock up without turning down a selling opportunity because cash is tight.
FAQs
Can new sellers get Amazon seller funding for inventory?
It’s harder but possible. Most options, including Kickfurther, ask for at least one year in business and a minimum revenue history. Newer sellers with strong account health may still qualify for Amazon Lending invitations or a business credit card while they build the sales history other options require.
Do I need a good credit score or a personal guarantee?
It depends on the option. SBA loans, 7(a) loans, term loans, and most business lines of credit run a credit check, weigh your credit score, and often ask for a personal guarantee. Amazon Lending leans on your seller account health instead, and Kickfurther reviews your business financials and sales velocity rather than your personal credit score.
How much does Amazon inventory financing cost?
It varies widely by option. Business credit cards and merchant cash advances tend to be the most expensive, while SBA and 7(a) loans tend to carry the lowest APR. Kickfurther uses a fixed cost of capital, which can run up to 30% lower than other options, with volume-ordering discounts that can help offset it.
What’s the fastest way to fund inventory for my Amazon business?
A business credit card is instant if you already have one. For dedicated inventory funding, Kickfurther approves applications in about 3 to 5 business days and can wire funds the same day once you’re approved, compared with the weeks an SBA loan, 7(a) loan, or term loan can take.