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What is a business pitch?

A business model investor pitch is a concise presentation of an entrepreneurial idea, typically given to potential investors. The purpose of a business pitch is to secure funding for the startup or early-stage company. A successful business pitch effectively communicates the company’s value proposition and persuades the audience to invest in the venture. It should be clear, concise, and persuasive, and it should tell a story that captivates the audience. A well-crafted business pitch can be the difference between securing funding and seeing your startup fail.

How to pitch a business to investors

Your business is your baby. You’ve nurtured it, grown it, and now you’re ready to take it to the next level by pitching it to investors. But how do you make sure your presentation is top-notch? And more importantly, how do you ensure that your business will be a hit with potential investors? Here are a few tips to help you out. 

Tell a story

To be successful at pitching a business, you’ve got to tell a compelling story. There are a few key essential elements to any successful pitch: a clear explanation of the problem you’re solving, a compelling vision for the future, and a solid plan for how you’re going to get there. 

With those ingredients in place, you’ll be well on your way to getting the funding you need to turn your business into a reality.

Create a great presentation

An effective presentation will be well-organized, clear, and convincing. It should start with a strong opening that grabs the audience’s attention and sets the stage for the rest of the pitch. Then, provide an overview of your business, including its key products or services, target market, and competitive advantages. 

Be sure to back up your claims with data and real-world examples. Finally, close with a clear call to action that outlines what you’re asking for and how it will benefit the investor. 

Value proposition

When it comes to pitching a business to investors, the most important thing is to have a strong value proposition. This is what will convince investors that your business is worth investing in. 

Your value proposition should be clear and concise, and it should explain why your business is unique and how it will solve a problem or address a need. It should also be tailored to your audience – remember that investors are looking for businesses that will make them money, so make sure your value proposition demonstrates how your business will do just that. 

With a strong value proposition, you’ll be in a much better position to pitch your business successfully to investors.

Be confident

When it comes to pitching a business to investors, confidence is key. After all, if you don’t believe in your business, why should anyone else? But that doesn’t mean you should be arrogant or overbearing. Instead, let your passion for your business shine through. 

Be clear and concise when explaining your business idea, and make sure to answer any questions investors may have. Remember, you only have a limited amount of time to make your case, so make it count. Be prepared to talk about your business model, your target market, and your competition. 

And most importantly, have a solid plan for how you will use investment funds to grow your business. If you can show investors that you have a sound plan and the drive to succeed, you stand a good chance of getting the funding you need to take your business to the next level.

Offer a solution

Do your homework. Make sure you research your target investors and know what they’re looking for. You’ll need to tailor your pitch to resonate with them, so offer a solution that meets their unique needs.

Keep it simple. Don’t try to cram too much information into your pitch. Instead, focus on key points that will give investors a clear idea of your business and its potential.

Include contact details

Don’t forget to include your contact information in your pitch so that investors can easily get in touch with you after the meeting. 

Pricing / revenue model

It’s also important to have a solid financial plan in place. This will show investors that you’ve done your homework and that you’re serious about making your business a success. You will want to have clear information about how much revenue you anticipate your business to bring in (and when) along with information on how much it will cost for your investors to invest their money in your business.


If you’re looking to raise money for your business, you’ll need to learn how to pitch to investors. This can be a daunting task, but if you’re prepared and practice often, you’ll be able to give a great pitch that will encourage investors to put money into your business. Practice your pitch so well that it is more or less committed to memory. 


Any good business pitch should include a clear timeline of milestones and objectives. This allows investors to see the big picture and understand how their money will be used to further the company’s goals. 

Some key milestones to include in a business pitch are: completing a working prototype, securing initial customers or partners, and reaching profitability. These milestones show that the company is making progress and that the investment will be used to drive continued growth. 

Including a timeline of milestones also gives investors a sense of when they can expect to see a return on their investment. By including these key milestones in a business pitch, entrepreneurs can give investors the confidence they need to make a decision.

Your team

So, who should you include on your pitch team? Here are a few key team members to consider:

First, you’ll need someone with a strong understanding of your business model and financials. This person will be responsible for answering any questions the investors might have about your numbers. Second, you’ll need someone who can speak passionately about your product or service. This person will be responsible for getting the investors excited about your idea and convincing them that it has potential. 

Finally, you’ll need someone with experience in pitching to investors. This person will be responsible for keeping the pitch on track and ensuring that it flows smoothly. Including these key team members will help you give a strong business pitch that leaves investors eager to support your venture.

Funding needs

Here are a few tips for writing about your funding needs in a business pitch. First, be clear and specific about the amount of money you need and what you plan to use it for. This will show investors that you have a well-thought-out plan for how to use their money.

Be realistic in your assessment of how much money you need. Overasking can turn investors off, while under-asking could leave you short on funds.

Don’t be afraid to ask for more than one round of funding. This shows investors that you are planning for long-term success and are willing to give them a return on their investment down the road.

How Kickfurther can help

A common problem business owners face is finding affordable inventory financing. After jumping through all the hoops business owners may find a way to qualify, but ultimately the cost may outweigh the benefits. At Kickfurther you can get affordable inventory funding, much faster than through traditional sources. To get started, you’ll need to create a free business profile. Your profile can include a pitch to get backers to buy in. 

Kickfurther is the world’s first online inventory financing platform that enables companies to access funds that they are unable to acquire through traditional sources. With Kickfurther you can fund millions of dollars worth of inventory at costs of up to 30% lower than the competition. It gets better though – you don’t pay until you start making sales. You’ll truly have the opportunity to create a payment schedule that works for your business. You’ll outline expected sales periods to create customized payment terms. With more than $100 million in inventory funded to date, Kickfurther can help you get funded within a day or even minutes to hours. If your brand sells physical products or non-perishable consumables and has revenue between $150k to $15mm over the last 12 months, you are a prime Kickfurther candidate. 

Accelerate the growth of your business. . . get inventory funding today!


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