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Pinterest marketing is a social media marketing strategy that involves using the Pinterest platform to promote your business or brand. Pinterest is a visual discovery platform that allows users to discover and save ideas, images, and videos on virtual boards. With over 400 million monthly active users, Pinterest offers businesses a powerful tool to reach and engage with potential customers. The platform is particularly effective for businesses that have visually appealing products, such as fashion, food, home decor, and beauty items. Successfully marketing on Pinterest can significantly increase demand for a company’s products and cause business owners to seek inventory financing. This is where Kickfurther can help. 

Inventory is often a businesses largest expense and for most businesses, it presents a major cash flow dilemma. Kickfurther funds up to 100% of your inventory costs on flexible payment terms that you customize and control. With Kickfurther, you can fund your entire order(s) each time you need more inventory and put your existing capital to work growing your business without adding debt or giving up equity. By combining Pinterest marketing with funding from Kickfurther, your businesses can not only increase their visibility and drive traffic to your website, but also secure the funds your business needs to grow inventory and expand operations. 

Interested in marketing your products on Pinterest? Here’s what you should know. 

What is Pinterest marketing?

Pinterest marketing is a form of social media marketing that involves using the Pinterest platform to promote a brand, product, or service. With Pinterest marketing, businesses and individuals create a presence on the platform, and then use the platform’s features to connect with their target audience, build brand awareness, and drive traffic to their website. This can involve creating visually appealing pins, boards, and accounts that showcase a brand’s products, services, or values. Some common tactics in Pinterest marketing include optimizing pins for search, engaging with followers, collaborating with other users or brands, and using paid advertising options like Promoted Pins. Additionally, businesses can use Pinterest analytics to track engagement metrics and improve their strategies over time.

Benefits of using Pinterest for marketing

Pinterest is a powerful marketing tool that can help businesses increase online visibility, connect with potential customers, and ultimately drive traffic and sales. There are several benefits to using Pinterest for marketing, including: 

  • Increased visibility: Pinterest is a highly visual platform, and its search feature makes it easy for users to discover new content. By optimizing your pins for search and using relevant keywords, you can increase your visibility and reach a wider audience.
  • Targeted audience: Pinterest users tend to be highly engaged and actively searching for inspiration and ideas. By creating content that resonates with your target audience, you can connect with potential customers and build brand awareness.
  • Drive traffic: Pinterest is a great platform to drive traffic to your website. By including links in your pins, you can direct users to your website and increase your chances of generating leads and sales.
  • Brand awareness: By creating visually appealing pins and boards that showcase your brand, you can increase your brand awareness and build a loyal following.
  • Collaborations: Pinterest allows businesses to collaborate with other users or brands. By collaborating with other businesses or influencers, you can reach a wider audience and increase your credibility.
  • Analytics: Pinterest provides businesses with a range of analytics tools that can help you track engagement metrics and refine your strategy over time.

Most important Pinterest Objectives

By setting clear objectives and tracking metrics, businesses can use Pinterest to achieve their marketing goals and ultimately grow their business. The most important objectives for a business using Pinterest marketing may vary depending on the specific goals of your  business, but some common objectives include:

  • Impressions: Impressions refer to the number of times a pin is displayed to a user. Increasing impressions can help businesses increase their brand awareness and reach new potential customers.
  • Clicks: Clicks refer to the number of times users click through to a website from a pin. By optimizing pins to drive clicks, businesses can increase traffic to their website and potentially generate leads and sales.
  • Links: Link clicks specifically refer to the number of times users click through to a website from a pin that contains a link. By driving link clicks, businesses can increase the chances of generating leads and sales.
  • Closeup views: Closeup views refer to the number of times users click on a pin to see it in more detail. By generating closeup views, businesses can increase the chances of users engaging with the pin and potentially clicking through to their website.
  • Saves: Saves refer to the number of times users save a pin to one of their boards. By increasing saves, businesses can increase their brand visibility and potentially drive more traffic to their website.
  • Encourage user engagement: User engagement refers to actions taken by users, such as commenting, liking, or sharing pins. By encouraging user engagement, businesses can build a community on the platform and increase their brand loyalty.

Tips for a successful Pinterest marketing strategy

Pinterest can be a powerful tool for your business  to reach and engage with your target audience. Here are some key steps to successfully use Pinterest as a marketing strategy:

  • Educate consumers: Use your Pinterest account to educate your audience about your products or services. Create content that showcases how your products or services can be used and how they can benefit the consumer. This can help build trust and credibility with your audience.
  • Drive traffic to your website: Use Pinterest to drive traffic to your website by including a link to your website in each pin. You can also create pins that showcase specific products or services and link to a landing page where consumers can learn more or make a purchase.
  • Utilize keyword-rich descriptions: Use relevant keywords in your pin descriptions to optimize them for search. This can help your pins appear in relevant search results and increase your visibility on the platform.
  • Use high-quality images: Use high-quality images that are visually appealing and on-brand. This can help your pins stand out and increase engagement with your content.
  • Collaborate with other brands and influencers: Consider collaborating with other brands or influencers on the platform to expand your reach and attract new followers. You can collaborate on content creation or cross-promote each other’s content.
  • Create engaging content: Use your Pinterest account to create engaging content that resonates with your audience. This can include DIY tutorials, inspirational quotes, or lifestyle content that aligns with your brand values.

Incorporating these tips into your Pinterest marketing strategy,  can create a strong presence on the platform, attract new followers, and drive traffic to your website. 

How to measure success of Pinterest marketing efforts

Measuring the success of your Pinterest marketing efforts is essential to refining your strategy and achieving your marketing goals. To measure marketing efforts, you can use Pinterest Analytics, which provides businesses with a range of data and insights about their account, audience, and content performance. By tracking key metrics such as impressions, clicks, close-up views, referral traffic and engagement rate, you can improve your effectiveness on the platform and utilize the exposure to increase product sales. 

How Kickfurther can help

Has your success with Pinterest marketing left you struggling to fund inventory to keep up with demand? Kickfurther is here to help. By helping with inventory funding, Kickfurther can help manage your largest expense (inventory) and put you in control of your business. As a direct result you can free up existing capital that you can utilize to grow your business while simultaneously stocking enough inventory to never miss out on a sale. 

Kickfurther funds up to 100% of your inventory costs on flexible payment terms that you control. Kickfurther’s unique funding platform can fund your entire order(s) each time you need more inventory, so you can put your capital on hand to work growing your business without adding debt or giving up equity.

Why Kickfurther? 

  • No immediate repayments: You don’t pay back until your product sells and you control your repayment schedule. 
  • Non-dilutive: Kickfurther doesn’t take your equity.
  • Not a debt: Kickfurther is not a loan, so it does not put debt on your books, which can sometimes further constrain your access to additional capital providers and diminish your valuation if you approach venture capital firms.
  • Quick access: You need capital when your supplier payments are due. Kickfurther can fund your entire order(s) each time you need more inventory.

Closing thoughts

Successfully marketing your business products on Pinterest can provide a unique set of challenges alongside tremendous opportunity. As your product gains exposure and demand increases, maintaining working capital can be difficult while attempting to fulfill a growing number of orders. By offering inventory on consignment, Kickfurther provides inventory funding that can free up the working capital necessary to keep growing and expanding your business. Founded by an entrepreneur, Kickfurther vouches to help entrepreneurs keep costs down when securing funding through our platform. Compared to other options, Kickfurther is up to 30% cheaper. Partnering with Kickfurther is proven to help businesses thrive and focus on doing what they love. 

Interested in getting funded at Kickfurther? Here are 3 easy steps to get started:

#1. Create a free business account

#2. Complete the online application 

#3. Review a potential deal with one of our account reps & get funded in minutes

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