If you’re running an ecommerce business, then you know that SEO is vital to your success. In order to attract customers and convert them into buyers, you need to rank high in search engine results pages. Luckily, there are a number of things you can do to improve your SEO rankings. Keep reading to learn exactly how to do SEO for ecommerce and 10 ecommerce SEO tips for bolstering your business.
What is SEO?
Search engine optimization, or SEO, is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). It is a collection of techniques used to increase web traffic from organic (unpaid) search results. SEO includes both on-page and off-page strategies that help to improve a website’s ranking in search engine results pages.
On-page SEO tactics include optimizing website content for relevant keywords, addressing technical issues that can hinder search engine crawlers, and improving site structure. Off-page SEO tactics include building links from high-quality websites and creating content that attract links naturally.
When employed together, these two types of SEO can help to increase website traffic, leads, and sales.
How SEO can help an eCommerce business
As any online retailer knows, eCommerce is a highly competitive landscape. In order to succeed, businesses need to find ways to stand out from the crowd and attract potential customers.
One of the most effective ways to do this is through search engine optimization (SEO). SEO is the process of optimizing a website for Google search, making it more likely to appear high in search results. This can be achieved through a variety of methods, such as creating keyword-rich content, building links, and improving site speed. For eCommerce businesses, SEO can be a powerful tool for driving traffic and increasing sales.
By investing in SEO, businesses can improve their visibility online and reach a wider audience of potential customers. In today’s digital world, SEO is an essential part of any eCommerce marketing strategy.
Best 10 SEO tips for eCommerce brands
Choose the right keywords that people search for
Choosing the right keywords is all about understanding your audience. Who are your buyers and what are they searching for? It’s important to do some research and get a sense of what language they will be using when searching for products or services like yours online.
You should also take into account the competitive landscape – which words are other companies targeting and how can you stand out from the crowd? Ultimately, engaging with your target audience and focusing on quality content will help you to find the most effective keywords for boosting your search engine ranking and driving more traffic to your site.
Utilize descriptive product descriptions
When it comes to driving traffic to your website, search engine optimization is key. And one of the best ways to improve your SEO is to write descriptive, keyword-rich product descriptions. By including relevant keywords in your product descriptions, you can help your website rank higher in search results and attract more visitors.
But beware: stuffing your product descriptions with too many keywords will not only turn off potential customers but could also result in penalties from search engines. The key is to strike a balance by including a few relevant keywords without compromising the quality of your writing. With a little effort, you can create product descriptions that are both informative and SEO-friendly.
Mobile friendly website
A mobile-friendly website is a website that can be easily viewed and used on a mobile device. More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure your website is mobile-friendly.
You can do a few things to make your website more mobile-friendly, such as using a responsive design or creating a separate mobile version of your site. You should also make sure your pages load quickly and that your content is easy to read on a small screen.
By making your website more mobile friendly, you’ll improve your chances of ranking higher in search engine results pages (SERPs), since Google now takes mobile compatibility into account when ranking websites. In other words, making your site mobile friendly can help you attract more visitors and improve your SEO.
Optimized SEO Meta Data
Optimizing your website’s SEO meta data is essential for driving traffic to your site and increasing brand visibility. Many different factors go into optimizing for SEO, including engaging content, carefully chosen keywords, and well-structured web page tags.
However, one of the most important components of effective SEO is optimizing your metadata. This means implementing techniques like using titles and descriptions that accurately reflect the content on each page, as well as making a point to include relevant keywords throughout your metadata. Additionally, it is important to regularly monitor and optimize your meta data in order to stay ahead of the curve when it comes to rising search engine trends.
Valuable, unique and comprehensive content
There is no single formula for creating quality, unique content that will appeal to search engines. However, there are a few key strategies that you can use to ensure that your content is engaging, valuable, and comprehensive. One approach is to focus on incorporating keywords into your text in an organic, natural way. This means that you should avoid overusing or including keywords unnaturally. Instead, take the time to read through your writing and fine-tune the language so that the keywords blend seamlessly into the context of your message.
Another important strategy is to add visual elements such as images and videos whenever possible. Not only can this help to make your content more appealing and interactive, but it also helps search engines better understand what your content is about by providing additional context cues.
Fast page load time
Your website’s page load time is important for two reasons. First, fast page load times improve the user experience on your site. Users are more likely to stay on your site and continue browsing if your pages load quickly. Second, fast page load times are a ranking factor for search engine optimization (SEO). Google and other search engines want to provide their users with the best possible experience, so they favor websites that load quickly.
You can do a few things to improve your website’s page load time, such as optimizing images and using a content delivery network (CDN). By making some simple changes, you can help ensure that your website loads quickly and ranks well in search engine results pages (SERPs).
Measure and tracking Analytics
Analytics are a critical component of search engine optimization (SEO). In order to measure and track your website’s performance, it is important to implement tools like Google Analytics. These powerful platforms allow you to evaluate how well your site is performing with respect to key metrics like traffic volume, conversion rates, and search engine rankings.
They also enable you to track changes over time so that you can make adjustments and optimizations as needed. By measuring and tracking your site’s analytics, you can ensure that your SEO efforts provide real results and deliver the competitive edge your business needs.
Search friendly URL structure
In order for search engines to properly index and rank your website, it is important to have a well-organized URL structure. A search friendly URL contains keywords that help describe the page content, making it easier for both users and search engines to understand what the page is about.
ALT tag in images
ALT tags are a key part of search engine optimization for images. They provide information to search engines about the content of an image, which can help them to index it appropriately and return it in results for relevant searches. For instance, if an image contains a product that someone is searching for, then having an ALT tag with the product name can help the image to appear in the search results.
Avoid broken links
Broken links are a major problem for websites and can have severe repercussions on SEO. As anyone who has ever tried to access a website with a broken link knows, these links are frustrating and can result in lost traffic and potential customers. Furthermore, search engines take broken links into account when ranking websites, so having too many broken links can cause your rank to plummet.
How Kickfurther can help
Kickfurther is the number one solution for affordable inventory funding. With over 1000+ opportunities funded, Kickfurther has helped ecommerce businesses all over the world elevate sales. Kickfurther has an average funding of $78,000, but can fund up to $1MM. As the world’s first online inventory funding platform, Kickfurther enables companies to access funds that they are unable to acquire (or afford) through traditional sources.
If you’re interested in getting funded on Kickfurther, start by creating a free business account. Once you complete the online application you can review deals with potential account reps. Once a deal is made, you could get funded within minutes. Kickfurther is up to 30% lower cost than other options.
The advantages don’t stop there. Enjoy the freedom to pay back backers, only when you start making sales. At the end of each of your sales periods, you’ll submit sales reports to Kickfurther. You only pay for what you’ve sold during that specific sales period.
If you plan to invest in a solid SEO plan, you’ll want to make sure you can sustain the growth. For some ecommerce sellers that will mean having enough cash to buy more inventory. Brands that sell physical products or non-perishable consumables with revenue between $150k to $150MM over the last 12 months can qualify for inventory funding through Kickfurther.