Growth Story Category: CPG

Like many growing companies, this brand faced the challenge of needing more inventory to meet demand but lacked the immediate cash flow to produce it. Without enough inventory, growth would have stalled. That’s when they turned to Kickfurther. Through Kickfurther’s innovative inventory funding solution, the brand was able to secure the capital needed to produce enough stock to fuel their growth, all without taking on debt or sacrificing equity. With the support of the Kickfurther team, they were able to keep up with demand, scale their operations, and continue growing.

The Adventure Challenge, known for its unique, connection-building products, faced the challenge of managing inventory during peak seasonal demand. With a purchasing cycle that spans five months, it was critical for the brand to secure enough inventory ahead of their busiest season, from Black Friday to Valentine’s Day, without straining their cash flow.

Kickfurther provided the perfect solution by covering 100% of their inventory costs across five funding deals, totaling over $800,000. With flexible payment terms that aligned with their sales cycle, The Adventure Challenge was able to acquire inventory on time, expand internationally, and improve cash flow management—all without taking on debt or giving up equity. This enabled the brand to focus on growth, optimize inventory forecasting, and capitalize on retail opportunities during their busiest periods.

As demand for BALA products surged, the company needed a way to fund inventory growth while still investing in marketing and innovation to keep customers engaged. Kickfurther provided the perfect solution by freeing up cash on hand that would have otherwise been tied up in inventory costs. With Kickfurther’s non-dilutive funding, BALA was able to focus on expanding their product line, executing innovative marketing strategies, and building deeper connections with their customer base—all without taking on debt or giving up equity. This allowed BALA to grow strategically, stay agile, and maintain momentum in an increasingly competitive market.

Baseball Lifestyle 101, a growing apparel and accessories brand for baseball lovers, was facing challenges common to rapidly expanding businesses: managing cash flow, imperfect inventory levels, and ordering delays. These issues, combined with the lead time between manufacturing and revenue, were constraining their ability to meet increasing customer demand.
Kickfurther provided the perfect solution by funding 100% of their inventory costs across eight funding deals, totaling over $700,000. With Kickfurther’s flexible payment terms, Baseball Lifestyle was able to invest in new product expansion, secure volume order discounts, and lower their cost of goods sold, all without taking on debt or giving up equity. The results were remarkable:

• 190% growth in just 6 months
• Acquired new warehouse space to accommodate increased inventory and staff
• Improved overall profitability, driving their business forward

Kickfurther allowed Baseball Lifestyle to manage their growth effectively while keeping their cash flow strong and their focus on expanding their brand.

Faced with increasing demand, maintaining adequate inventory levels was crucial for this company’s growth. Thanks to the backing provided by Kickfurther, the company was able to secure the necessary funding to keep inventory in stock, ensuring they never missed a sales opportunity. This consistent inventory availability directly contributed to a significant increase in sales, leading to exponential growth. Kickfurther’s flexible and reliable funding solution allowed the company to focus on scaling, rather than worrying about cash flow constraints, driving their success to new heights.

As a family-owned brand offering a range of innovative bath and body products, Spongellé needed a funding solution that could keep up with their growing demand while supporting the production of their signature Body Wash Infused Buffers. These unique sponges, infused with body wash and featuring time-release technology, require high-quality materials and consistent manufacturing to maintain their dermatologist-tested, cruelty-free, and vegan standards.

To support their expanding product line, Spongellé partnered with Kickfurther to fund their inventory needs without taking on traditional debt or giving up equity. Kickfurther provided the capital necessary to scale production and meet growing demand, allowing Spongellé to keep their products in stock and continue delivering the high-quality experience their customers love.
By leveraging Kickfurther’s flexible, non-dilutive funding, Spongellé was able to accelerate growth and increase their presence in the market, all while maintaining complete control over their business and keeping their cash flow healthy.