Prime Day 2022 may be over, but your Prime Day momentum should not be. Now is the time to re-engage your target customers and ensure you are prepared to build and meet continuing demand for your Amazon products through the end of 2022.
Here are 5 ways to ensure that your Amazon sales continue to flourish after Prime Day 2022.
Increase advertising budget
Amazon sponsored advertising is a great way to increase your sales on Amazon. By targeting relevant keywords and phrases, you can ensure that your product appears in front of potential customers who are already interested in what you’re selling.
You can also use Amazon’s impressive data and analytics tools to fine-tune your campaigns and improve your ROI. And best of all, you only pay when someone actually clicks on your ad, so you can be confident that you’re getting a good return on your investment.
Boost product reviews
Nothing says to a potential buyer, ‘this is a great product’ like positive customer reviews. Customers place a high level of trust with sellers who have numerous reviews. If you do happen to receive negative feedback, make sure you address it immediately.
Encourage customers to leave reviews as often as possible. Well worded, timely feedback requests can massively improve the amount and quality of feedback.
Amazon makes it easy to request feedback from your customers. Use Amazon’s “Request a Review” button to manually request reviews for each of your orders in Seller Central within four to 30 days of purchase. Or streamline your reviews by utilizing eComEngine’s FeedbackFive tool, which is designed to save you time by automating the Amazon review management process.
Optimize your listing
The more accurate and descriptive your listings, the higher the chances you’ll get a conversion. You’ll want to double check everything. Including the product title, category, bullet points, images, and full descriptions. Make sure everything is accurate, clear, includes the relevant keywords and that there are no duplicate product pages.
Amazon uses an algorithm to prioritize product suggestions to its customers. The algorithm is based on seller conversion metrics, like price, performance, customer satisfaction and sales history. By not optimizing your Amazon product listings you limit their discoverability, potentially losing out on sales.
Your title should be attention-grabbing and keyword-rich, so that it appears near the top of search results. And your product description should do more than just list features — it should also tell a story that speaks to the needs of your target customer. By crafting persuasive copy for your Amazon listing, you can give yourself a big boost in the search rankings and convert more browsers into buyers.
Use relevant keywords throughout your description so that potential customers can easily find your product when they search on Amazon. In addition, you’ll want to make sure that your descriptions are clear, concise, and easy to read.
Use bullet points or short sentences to get your point across, and avoid using jargon or technical terms. You should also include important information such as size, weight, color, and material in your description.
Fulfillment-orders arrive on time
Amazon recommends that sellers maintain an on-time delivery greater than 97% in order to provide a good customer experience to buyers.
Fulfillment occurs after Amazon accepts a customer’s payment without a problem. The customer’s order will move to the shipping process through Amazon’s fulfillment center unless it is seller-fulfilled.
Amazon’s shipping process includes:
- Preparing your item for shipment
- Boxing it
- Labeling it
- Sending tracking information to the carrier
Can you meet two-day shipping obligations as a Prime seller? By enrolling in the Amazon FBA program, you’ll automatically become a Prime seller, and Amazon will handle shipping for you.
But if you prefer to handle fulfillment in-house, you can join the seller-fulfilled Prime program and manage the process without Amazon’s assistance. Whatever you decide depends on what works for your Amazon business.
Amazon recommends following these best practices to avoid customer order cancellations and late shipment penalties:
- Set accurate quantities and production times
- Set accurate transit times
- Confirm orders quickly/on-time
- Ship orders within the production/handling times you set
Stock enough inventory
As an Amazon seller, one of the worst things that can happen is running out of inventory. This can lead to lost sales and unhappy customers. There are a few things you can do to avoid this problem.
Keep a close tab on your inventory levels. Make sure you know how much you have in stock at all times and how fast it is selling. Use this information to place regular orders with your suppliers to ensure you never run out of stock.
You can also use a tool like Restock PRO by eComEngine to ensure you never run out of inventory. RestockPro is a tool that facilitates FBA inventory management from forecasting and reordering to stickering and shipment. Whether you ship to your warehouse, a prep center or direct to Amazon FBA, you can use RestockPro to determine what to restock and when, create purchase orders, manage shipments, print stickers and labels, and keep a close eye on your inventory at all stages.
Consider using Amazon’s Fulfillment by Amazon program. This will allow Amazon to store and ship your products for you, which can help to reduce the risk of running out of stock.
Make sure you have a good returns policy in place. This way, if a customer is not happy with a product, they can return it without any issue. This will help to keep your customers happy and increase the chances of them doing business with you again.
Finally, Amazon inventory funding works by leveraging the resources of a financing partner to pay for inventory production, which is one of the largest expenses for most product brands. Kickfurther is an online inventory funding marketplace where brands access funding for new inventory (or can get reimbursed for recently produced goods).
Kickfurther funding goes directly to your manufacturer at the time you place an inventory order, and you make no payments on that inventory until after you begin selling. With your custom payment timeline based on when you start selling, this allows you to order the inventory you need without impeding your ability to maintain financial flexibility while you wait for it to arrive and begin selling.
Interested in learning more about using Amazon inventory funding for your business? Create a business account today at Kickfurther.com to see a funding offer tailored to your business.