Goodwell Co.

PACIFIC MINT - Sea Salt & Mint Toothpaste

Portland, OR

Total Raised
Total Payout

9.22% Annualized $1.1200 for every $1.00

15.8 MonthsCo-Op Completed

6% PercentileAnnualized Co-Op Profit Margin Rank

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Goodwell + Co. is disrupting the personal care market with unique products that are alternatives to the plastic disposable products that contribute 50 Million pounds of plastic into landfills annually.

Goodwell is smart and sustainable oral care, delivered.

The future and stability of the personal care market is growing as quick as the population itself. Over $40 Billion is spent on oral care annually, and 50 million pounds of US landfill waste is attributed to toothbrushes alone. 1 out of 3 people in the US believe that they are overdue for a check-up and/or have a dental issue.

We offer a line of modern, smart and sustainable products, including a toothbrush with detachable, biodegradable heads, a subscription plan that will save consumers time and money while also saving tons of plastic from landfills.

Goodwell + Co. has been serving paying customers for 12 months.  Since February 2015, we have gained 1,500 subscribers with an average lifetime value of $150/annually. This has all been organic traffic and growth, we have not engaged in any paid advertising for our customer acquisition efforts beyond standard social media posts and earned media. In 2016 our goal is to expand our product line and start selling at retail locations and natural grocers across the nation. Funding the retail demand is the goal of this capaign, the money we raise with Kickfurther will help us fund our new product - SEA SALT + MINT Toothpaste. 

This first offer is to fund our first order of the toothpaste. We currently have about 1/4 of it presold and we are looking to have the rest of it sold by the time we receive our shipment. We know that we will need to come back for a second offer in the future, so plan for this to be a long fruitful relationship!

Goodwell + Co. Premium Toothbrush KitGoodwell + Co. Premium Toothbrush Kit

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Goodwell + Co. Premium Toothbrush

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Goodwell + Co. Bamboo + Binchotan Toothbrush

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Goodwell + Co. GOODFLOSS™

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The Offer

Toothpaste.  We all use it ( hopefully at least twice a day ) and we all need it. Toothpaste has a staggering 99% household penetration, meaning that 99 out of every 100 homes has at least one tube of toothpaste.  With this kind of mass consumerism, even a small percentage of user adoption can generate millions of dollars in income. 

The Product Strategy

Face-time & exposure. The brands that we are competing with have been around for literally decades and have saturated retail shelves around the globe. So how do we stand out and differentiate our brand, build credibility and acquire new customers?  

Our strategy is collaboration. 

Our first toothpaste is using Portland Oregon’s most popular salt, Jacobsen Salt Co. ( ). Using the already established brand recognition of Jacobsen salt with millions of customers, we parlay that trustworthy and familiar name and introduce a new product to customers already sold on Jacobsen. This strategy has proven to work online, as well as on the retail shelf.

The Sea Salt + Mint toothpaste is made from natural ingedients, using hand harvested sea salt out of the Pacific Coast of Oregon. Think about the last time you had a mouth injury - what was the first thing you did? Gargled sea salt?  Our holistic toothpaste harvested from the cold, pristine waters of Netarts Bay on the Oregon Coast. Salt & Mint is free of synthetic preservatives, flavors, colorants and ingredients. This unique toothpaste gently agitates your teeth and mouth with particles of salt minerals and helps reduce the build-up of tarter with regular brushing. Free of surfactants and fluoride, vegan, gluten free, not tested on animals, sustainably harvested, and 100% natural.

Not only is the product itself sustainable, but our unique packaging is as well. Our toothpaste tube is made of 100% aluminum and is 100% recyclable, just toss it in with your cans! The all aluminum tube gives a premium look and feel to our tube, and makes it incredibly easy to get every last drop of toothpaste out of the tube as well. 

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