Hey There, Kickfurther FAM! The Goodwipes Gang is back at it again!...thank you for taking a look at our THIRD Co-Op!
Charlie Siciak here, one of the co-founders of Goodwipes.
I'm not sure I can iterate this enough - THANK YOU all for your support. This community has helped us push through pivotal growth seasons and continues to play a part in empowering us, as a brand, to serve consumers.
Now, for the fun stuff!
2018 was a BIG year for us; we closed out strong with over 1.32M in net sales, with a current TTM of 1.45M. We brought on 3 NEW retailers and launched our first exclusive program with Target. Our revenue grew 45% in 2018 from 2017...we couldn't have done this without you. As we to climb and claim our throne as the King of Wipes, we continue to wake up dormant and sleepy categories. We are making noise in Feminine Hygiene and people are hearing us - over 100 emails come in per day from excited and thankful consumers, sharing how we have become a STAPLE in their hygiene routine.
As we have proven our value and position for multiple retailers, we have many new expansion awards to be excited about this year. With more placements and additional doors, we expect 2019 to close at ~4M --- and with the backing of the Kickfurther community, we can achieve this company milestone.
The products for this co-op primarily drive our VAGENIUS Campaign and promotional awards at Target.
VAGENIUS CAMPAIGN Down There Wipes! These wipes are sold in ALL Targets and will have a 2nd Placement in 456 doors, along with an additional placement later in Q3, in 216 doors! They have a high velocity for our category, and sell-through quickly.
Our Down There Wipes excite retailers and consumers alike because they are actually flushable, biodegradable, made with great ingredients, support a great social mission, and are actually COOL to buy, unlike legacy (dinosaur) brands.
All of these products sell so quickly that it is imperative we build up a healthy inventory over time. For now, we are placing these orders for the next several months.
We have already paid deposits on this inventory. This run will fill 4 40HQ containers. We will receive all inventory by the end of June.
The primary objective of this 3rd. Co-Op is to continue to build our credibility with the Kickfurther community, enable bigger production runs in the future, avoid out of stocks with Retail Customers, and to fuel multiple promo opportunities that we have been awarded.
Here's a little marketing fun that we used to announce our Target launch: