TAYLRD

TAYLRD 1st Kickfurther Co-Op

Los Angeles, CA

http://www.taylrdclothing.com

Total Raised
$70,305.00
Total Payout
$77,355.00
Instructions

Inventory Visibility Type

10.02% Co-Op Profit Margin $14.10 profit per pack

6.1 MonthsDuration

80%PSC

Purchase Methods


Hi Kickfurther Community! Firstly , I wanted to thank you for taking the time to learn more about our company and potentially helping with our continued growth!

TAYLRD is a growing menswear brand with a very simple mission: we want to make great fitting quality clothing coupled with an awesome and easy e-commerce experience at affordable pricing. Launched in August 2017, 2018 was our first full year in business, and it was a great one for us.

Some highlights from the year include

  • We sold thousands of pairs of pants and shirts to customers in all 50 states and 11 countries,

  • We were featured in Forbes, Mens Journal, Inc. and other publications (See our press here https://www.taylrdclothing.com/pages/press

  • We grew our line considerably, adding the same focus on fit to Jeans, 5 Pocket Pants, Short Sleeve Button Down Shirts, Henleys, T-Shirts, Swimwear & Outerwear

  • We launched our first store, the TAYLRDSTREAM a mobile showroom store and took it across the country from New York to LA, stopping in Austin and Denver along the way


  • We launched a Customer Review Tool in October 18, and already have gotten over 200 5 Star Review from Happy Customers

  • We had our first $100k+ Month in Direct Sales in November

We’ve achieved some great momentum heading into 2019, and expect to do $1.7 million dollars in gross sales for the year. To help continue this growth, we’re looking to finance some of our existing inventory, and use the capital to invest in our paid acquisition channels to expedite growth.

Some exciting plans for 2019

  • We have been Invited to Amazon Emerging Brand Program. This is an exclusive offering, where not only will our products be sold on the Amazon platform, but we will be supported by an in-house Amazon marketing team, focused on growing our sales and brand awareness on platform

  • Our Marketing and Brand Team has Doubled, with an In House Creative Team to create content (Photography & Videography), graphic design & Social Media as well as full time experienced Paid Acquisition Manager

  • Projected 2X Spend on Paid Acquisition

  • Planned Tour of 6 Additional Cities with TAYLRDSTREAM, including vendor at SXSW Festival In Austin

The products for this co-op are our best sellers, all products that have a proven track record of selling to our customers

  • Our Hero Product- Stretch Chino Pants.

  • Over 5k Sold in 2018.

  • Outerwear Collection

  • Bomber Jacket

  • Lightweight Hooded Jacket

  • Jeans & 5 Pocket Pants

  • Launched Q4 2018, Over 50 5 Star Reviews

2018 was a pivotal year, we were able to clearly demonstrate a product market fit. We are now looking to carry that momentum into 2019, and have our main focus be on scaling that interest and growth to a much wider customer base.

The primary objective of the Co-Op is to build credibility within the Kickfurther community, free up capital for faster growth, and to gain market share in a competitive market.

Here are some promotional videos that help showcase our brand:




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