Hello! We are excited to offer our very first Kickfuther Co-Op with our best selling Nui Organic merino thermals for baby + child.
We are starting with a modest Co-Op while we get to know the Kickfurther Community and you get to know us. The funds raised on this Co-Op will cover a portion of the most recent inventory batch to bolster inventory levels for the summer. Our web sales are set to triple this year and we are thrilled to have discovered a resource like Kickfurther that will allow us to replenish inventory as fast as we are growing.
Our thermals have consistently been our best selling items for over ten years and this Co-Op will provide us with additional inventory to retail in our online store. For many years we had always been very focused on our wholesale business. Last year we shifted our focus somewhat to include D2C and grew our website sales by over 200%. These thermals were the products we sold out of first! Better profit margins, fast sell-through and engaged (growing!) customers wanting more is the basis for this merino thermals Co-Op. YTD web sales are double last year at the same time.
We use beautifully soft, machine washable, GOTS certified organic merino and where possible we have designed for growth. The Thermals can be worn alone, under clothing, for indoor or outdoor play and are popular as pajamas. Knowing that the product will last and can be worn day and night, parents tend to purchase multiple sets of the thermals. Product assortment in this Co-Op focuses on best selling colors and sizes. We have just upgraded our website to a more aggressive online selling tool and have a digital marketing campaign planned for this collection to further accelerate sales through our own retail channel.
Outside of this Co-Op, we are a 15-year-old company making premium quality organic natural fiber clothing for baby and child. In addition to our online retail business, we supply retail stores and distributors around the globe. We have worked with most of our factories for many years and are confident in their ability to constantly delivery a quality product produced in a way that mirrors our own social and environmental guidelines.
Thank you for your consideration of our first Co-Op offer!