Hello again! We are delighted to be back for our 2nd Kickfuther Co-Op. In case you missed our first, it was for an inventory boost for our best selling Nui Organic merino thermals for baby + child. Extra stock for our web store which was snapped up by our growing customer base of families falling in love with the Magic that is Merino.
We are asked constantly for summer styles and this, our 2nd Kickfurther is dedicated to that cause. The fundsraised on this Co-Op will cover a season appropriate collection designed for a long hot summer … Summer Nights: a beautiful Merino/Silk blend of shorty pajamas.
For many years we had always been very focused on our wholesale business. 18 months ago we shifted our focus somewhat to include D2C and grew our website sales by over 200% in 12 months. Better profit margins, fast sell-through and engaged (growing!) customers wanting year round merino.
We use feather soft, machine washable, GOTS certified organic merino and where possible we have designed for growth. Nui Summer Nights merino/silk is a soft and shimmering blend of 2 of natures wonder fibres. Hypo-allergenic silk and premium merino is soft and gentle on the skin, regulating body temperature and allowing the skin to breathe. One of the many spectacular properties of merino wool is its ability to regulate temperature. Nui Summer Nights merino/silk not only looks great but is helping keep hot and bothered littles once cool and calm. It is competitively priced to be an achievable choice for the family budget vs other summer apparel choices. The bottoms can match with a choice of 3 top styles and will be sold in sets and singles. The shortsleeve tops are also beautiful enough to be worn as day attire and as a base later under other garments as the seasons change.
Product assortment in this Co-Op focuses on historical best selling colors and sizes. We have recently upgraded our website to a more sophisticated shopping cart and have a digital marketing campaign and an army of influencers planned for this collection to further accelerate sales through our own retail channel.
Outside of this Co-Op, we are a 15-year-old company making premium quality organic natural fiber clothing for baby and child. In addition to our online retail business, we supply retail stores and distributors around the globe. We have worked with most of our factories for many years and are confident in their ability to constantly delivery a quality product produced in a way that mirrors our own social and environmental guidelines.
Thank you for your consideration of our second Co-Op offer!