KZ Gear sells Adventure Ready Sunglasses and outdoor gear. We have been working closely with our factory to revamp our best-selling floating sunglasses for 2018. Just like last year, these sunglasses will come with fully polarized UV400, UVA, and UVB rated lenses. Our ultra-light TPX frame got a full revamp for this year and we invested in a custom mold to allow us to make some beautiful new color-ways and styles.
For this new 2018 product line, we'll be placing the order with our factory in the next 2 weeks. With manufacturing, inspection and freight time we expect the finished inventory to arrive to our warehouse by end of April just in time for our busy summer sales season. Our 2018 ad campaign will kick off in early May and be running on Facebook, Instagram, and Google Adwords. These channels were key to our success last year and we're going to couple our learnings from 2017 with new content and our enhanced product line. Through the fall and holiday season of 2017 our team greatly improved our use of email marketing and we expect to see a big lift in repeat orders from our existing customer list this summer thanks to strategies that we developed over the past six months.
We are extremely confident that this co-op represents a small portion of our overall revenue