Hello KF buyers,
We are pleased to be back to KF for another co-op after completing Co-Op 1 and being ahead of schedule on Co-Op 2 sales. If you don't know the Dog is Good (DIG)brand - we are all about the dog lover. That is, we are not a pet products company, we are are a lifestyle brand - apparel, gifts, accessories and home decor for dog lovers. We have an established history having formed Dog is Good over 10 years ago. Sales have been particularly strong this season and we need to add some inventory!
Manufacturing for the products in the co-op is currently in progress and all should be delivered by Oct 1st. Some of this inventory is already pre-sold to wholesale accounts. We anticipate no delays in receiving product and our projections should prove to be accurate as they have in our previous Kickfurther Co-Ops. However, in the event of production or delivery delays, we do have adequate revenue to make up any difference and stay on track. In this co-op, we are featuring the new, maroon color Dog Codependent Hoodie. The majority will be sold to wholesale accounts and some will be sold on Amazon and our own e-commerce site.
We have already completed a Co-Op previously and it went off with no problems whatsoever. You will also notice that we consistently raise a conservative amount relative to our annual revenue and past Co-Ops. We like this as a methodology for funding inventory because it gives us some great brand exposure, we like the concept of rewarding the buyers, and it will allow us to scale up when we have to fund a large PO.